Description
Role Summary: The role holder will spearhead and oversee marketing strategy and initiatives for the business assigned in line with the overall corporate vision. He/she will play a key role in designing overall marketing strategy and align corporate brand positioning interventions across marketing platforms. The role will co-own the revenue and profitability targets along with sales and business development from a marketing intervention perspectiveMarketing StrategyCreate a marketing revenue accountability structure basis thorough analysis of sales, operations, NPS attributes, customers and competition dataDesign and own the vision, strategy, budget and execution for all marketing initiatives linked to the brandEnsure marketing budgets and efforts alignment to sales and increase in revenueBuild strong partnerships across the organisation like operations, sales, finance, business development to align objectives and co-own revenue growth targets for the business by aligning marketing strategy and interventionsPrioritize and manage marketing budgets to ensure maximum ROIMarketing EffectivenessPlanning, implementing and overseeing all marketing and advertising campaigns.Growing and developing the in-house marketing team.Conducting market research and staying abreast of competitor positioning.Establish goals and create strategy for meeting marketing deliverables and metricsEnsure all marketing programs for the brand are successful and goal orientedOversee digital marketing channels, direct social media content development and campaign executionStay on top of competitor and potential competitor activitiesSuccessful track record of building and managing multi-functional marketing teamsManage crisis and brand management effectivelyBusiness Expansion & Customer AwarenessCo-owning new business development initiatives along with the GM and operations teamsCreating customer awareness about products, services & Fraud awareness, Financial Literacy through social media platforms and digital channel.Design and execute an effective customer acquisition strategy using creative, data-driven tacticsProvide complete support to business development on brand assessment and negotiation on the terms of retail setup, infrastructure, outlet design, royalty and penalty clausesWork with brands to strategize on yearly expansion plans (no. of new stores to be opened) and align with internal functions for achievement of targetStrategy and monitor rewards campaign strategy execution to increase customer retentionAgency & Vendor ManagementWork with the marketing team to ensure that the various empanelled agencies are utilized optimallyEngage with the agencies and ensure proper coverage of any relevant events across any of the brand outletsIn the event of any new product introduction etc., ensure that the right mode of promotion is chosen and the relevant audience is targetedPeriodically evaluate agencies and take decisions on renewal etc.Actively scope the market for newer and better vendor agencies for continuously improving marketing content and reach