Description
POSITION OBJECTIVE - The position is responsible for overall brand development and implementation to maximize sales and profit - Strategize for brand penetration and positioning within the region to create brand image in the market Key Responsibilities: - Brand Growth and Profitability - Maximize sales and profitability of brand stores in line with Company targets - Develop the brand launch strategy in consultation with the Brand General Manager - Control costs within budgetary guidelines for the brand stores - Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans - Review feedback from territories on Brand acceptance and customer expectations - Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory - Create the brand positioning in consultation with the Marketing team and Brand Principal / Br and General Manager - Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection - Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc. - Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores - Determine buying requirements and formulate buying plan and budget - Conduct product selection in coordination with the buying requirements and the product research received - Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance) Brand Image - Create brand awareness “Club Apparel” - Coordinate with Retail Operations to collate the feedback on retail and brand operations - Develop Strategy for Visual M erchandising at Stores and ensure implementation of the same Market and Competition Research - Acquire market intelligence through various sources and analyze trends that may impact business - Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required - Map competition prices / products and provide qualitative inputs to business - Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager - Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration - Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals - Co-ordinate for new store openings and re-fits with the operations and projects team - Ensure brand outlet locations are in line with the brand strategy and positioning - Ensure adherence to the store opening plan