Marketing And Social Media Executive

🏢 Confidential Company
📍 Dubai, United Arab EmiratesFull-timeOn-site
📅 Posted: 1mo ago🔄 Updated: 3w ago
CV%
✨ AI Summary
We are seeking a creative and results-driven Marketing and Social Media Specialist to enhance brand presence and generate leads. This role involves developing and implementing integrated marketing strategies across various channels, managing social media platforms, creating engaging content, and executing email marketing and lead-generation campaigns. The specialist will also coordinate experiential marketing activities and support paid advertising efforts. Key responsibilities include maintaining brand consistency, monitoring market trends, managing online interactions, and reporting on campaign performance to recommend improvements. Marketing and Social Media SpecialistJob SummaryWe are seeking a creative, organized, and results-driven Marketing and Social Media Specialist to strengthen our brand presence, generate qualified leads, and support the company’s commercial objectives.The successful candidate will have experience in integrated advertising and marketing, social media management, email marketing, experiential marketing, and lead-generation campaigns. Applicants from all industries are welcome, provided they have re
Required Skills
Design, Content & Media
○Social Media Marketing○Social Media Management○Canva○Adobe Suite○Proofreading
Business, Sales & Management
○Content Marketing○Digital Marketing○Brand Strategy○Market Research○Advertising○Email Marketing○Lead Generation○Campaign Execution○Copywriting○Performance Management○Progress Reporting○Project Management
Other
○consumer engagement○experiential marketing○community engagement○editing skills○Senior Marketing Executive○Brand Manager○Marketing Lead
Science & Research
○Optimization
Soft Skills & Professional Competencies
○Storytelling○Time Management○Collaboration○Creative Thinking○Flexibility○Initiative○Communication○Report Writing
Nice to have:
Business, Sales & Management
○Meta Ads○Google Ads○HubSpot○Email Marketing○Salesforce
Other
○LinkedIn Campaign Manager○landing pages○website analytics○marketing data interpretation
Science & Research
○Optimization
Engineering, Construction & Trades
○ATS Systems
Requirements

Qualifications and Experience

  • Bachelor’s degree in Marketing, Communications, Business, Media, Advertising, Public Relations, or a related field.

  • At least two years of relevant experience in integrated marketing, advertising, social media, email marketing, experiential marketing, or lead generation.

  • Applications are welcomed from candidates with experience in any industry.

  • Demonstrated experience planning and delivering campaigns across multiple marketing channels.

  • Experience using email-marketing or marketing-automation platforms.

  • Proven ability to create and manage lead-generation and lead-nurturing campaigns.

  • Experience supporting events, activations, exhibitions, or other experiential marketing initiatives.

  • Strong knowledge of major social media platforms and digital marketing practices.

  • Excellent written and verbal communication skills.

  • Strong copywriting, editing, proofreading, and storytelling abilities.

  • Experience using content-creation and design tools such as Canva or Adobe Creative Suite.

  • Familiarity with social media scheduling, analytics, CRM, and digital advertising tools.

  • Ability to manage multiple projects, prioritize tasks, and meet deadlines.

  • Strong attention to detail, creativity, commercial awareness, and organizational skills.

Preferred Skills

  • Experience managing paid campaigns through Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, or similar platforms.

  • Familiarity with CRM and marketing-automation platforms such as HubSpot, Mailchimp, Salesforce, or equivalent systems.

  • Experience with audience segmentation, automated email journeys, A/B testing, and campaign optimization.

  • Knowledge of search engine optimization, content management systems, landing pages, and website analytics.

  • Experience coordinating agencies, media partners, influencers, event suppliers, and external vendors.

  • Ability to interpret marketing and sales data and turn insights into practical actions.

Key Competencies

  • Integrated advertising and marketing

  • Social media and content management

  • Email marketing and automation

  • Experiential marketing and event coordination

  • Lead generation and nurturing

  • Campaign planning and execution

  • Copywriting and brand storytelling

  • Audience and community engagement

  • Performance analysis and reporting

  • Project and time management

  • Cross-functional collaboration

  • Creativity, adaptability, and initiative

Description
Marketing and Social Media SpecialistJob SummaryWe are seeking a creative, organized, and results-driven Marketing and Social Media Specialist to strengthen our brand presence, generate qualified leads, and support the company’s commercial objectives.The successful candidate will have experience in integrated advertising and marketing, social media management, email marketing, experiential marketing, and lead-generation campaigns. Applicants from all industries are welcome, provided they have relevant marketing and communications experience.Key ResponsibilitiesDevelop and implement integrated marketing and advertising strategies across digital and traditional channels.Plan and execute campaigns that deliver consistent messaging across social media, email, websites, paid advertising, events, and offline marketing.Manage social media channels, including LinkedIn, Instagram, Facebook, TikTok, and other relevant platforms.Create, schedule, and publish engaging written, visual, and video content.Develop and manage content calendars for campaigns, promotions, events, partnerships, and company announcements.Plan and execute email-marketing campaigns, including newsletters, promotional emails, automated journeys, and lead-nurturing communications.Manage contact lists, audience segmentation, campaign scheduling, testing, and performance reporting.Develop lead-generation campaigns designed to attract, capture, qualify, and nurture prospective customers.Work with sales and business-development teams to define target audiences, campaign objectives, lead criteria, and follow-up processes.Create campaign landing pages, lead forms, calls to action, and supporting marketing materials.Plan and coordinate experiential marketing activities, including events, exhibitions, activations, product demonstrations, sponsorships, and customer-engagement experiences.Coordinate event logistics, promotional materials, vendors, partners, and post-event lead follow-up.Support paid advertising campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels.Create marketing materials, including social media posts, newsletters, presentations, brochures, advertisements, articles, case studies, and website content.Maintain a consistent brand voice and visual identity across all customer touchpoints.Monitor market trends, audience interests, competitor activities, and emerging marketing opportunities.Manage online comments, messages, reviews, and enquiries professionally and promptly.Track campaign performance and prepare reports on reach, engagement, leads, conversion rates, cost per lead, customer acquisition, and return on investment.Recommend improvements based on performance data, customer feedback, and marketing best practices.Key Performance IndicatorsNumber and quality of leads generatedLead-to-customer conversion rateCost per lead and customer-acquisition costEmail open, click-through, and conversion ratesGrowth in audience reach and engagementWebsite traffic and landing-page conversionsEvent attendance and post-event lead generationCampaign return on investment and advertising spendQuality, consistency, and timely delivery of contentGrowth in brand awareness and online visibility
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🎯 Overalli74%
⚡ Skillsi85%
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Ontology Match: 85.0
Matched:✓ Requirements Matching✓ Ontology Skills Mapping
📜 Eligibilityi49%
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Local: 19600%
🏗️ Career Fiti91%
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Seniority: 91.0
📋 Requirementsi67%
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Domain: 67.0
🔥 Motivationi78%
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Title Fit: 78.00