Description
1. Marketing Strategy & PlanningDevelop and implement the overall marketing plan for the Group.Build marketing strategies aligned with business objectives.Prepare monthly marketing plans, campaigns and activity calendars.Identify new marketing opportunities and channels.2. Digital & Social Media MarketingManage the Group’s social media platforms.Create and execute social media campaigns.Plan and coordinate posts, reels, videos and other digital content.Monitor engagement, reach, leads and overall performance.Manage paid campaigns on platforms such as Meta and Google.3. Content & BrandingDevelop creative content for social media, websites, presentations and marketing materials.Coordinate photography, videography and other creative requirements.Maintain consistency in the Group’s branding and communication.Support development of brochures, catalogues, company profiles and promotional materials.4. Website & Online PresenceManage and regularly update company websites.Ensure products, projects, services and company information are properly presented online.Improve the Group’s digital presence and visibility.5. Lead GenerationDevelop marketing activities to generate business leads.Support Sales and Business Development teams with marketing campaigns.Track leads generated through different marketing channels.Explore new platforms and opportunities for customer acquisition.6. Events & Business PromotionSupport exhibitions, events, launches and promotional activities.Coordinate with external agencies, vendors, photographers and other marketing partners.Manage marketing requirements for company events and business activities.7. Marketing Analytics & ReportingTrack marketing performance and ROI.Prepare monthly marketing reports for Management.Monitor campaign performance and recommend improvements.Maintain a clear record of marketing activities, leads and results.