✨ AI Summary
The Social Media Marketing Executive will manage online channels for a real estate company, focusing on content creation, lead generation through ad campaigns, community engagement, and performance analytics. Key responsibilities include producing daily posts, property walkthroughs, and short-form videos for platforms like Instagram, LinkedIn, Facebook, and TikTok. The role involves building and optimizing paid social media campaigns (Meta Ads, LinkedIn) to capture qualified leads, monitoring online interactions, and tracking performance metrics. Collaboration with property consultants and the sales team to promote listings and projects is also a core part of the job.
social media marketing executive for a real estate company manages online channels, creates property content, and runs ad campaigns to generate buyer and tenant leads. Key Responsibilities Content Creation: Produce daily posts, high-quality property walkthroughs, short-form video reels, and stories for platforms like Instagram, LinkedIn, Facebook, and TikTok. Lead Generation: Build, run, and optimize paid social media advertising campaigns (Meta Ads, LinkedIn) to capture qualified buyer and inve
Requirements
Core Requirements Experience: 2 to 4 years of hands-on digital marketing or social media experience, ideally within the real estate or property sector. Technical Skills: Proficiency in graphic design and editing tools (Adobe Photoshop, Illustrator, Premiere Pro, or Cap Cut) for rapid video and photo production. Platform Knowledge: Deep understanding of social media algorithms, paid ad managers, and real estate portals. Market Awareness: Familiarity with local property trends, community highlights, and competitor strategies
Description
social media marketing executive for a real estate company manages online channels, creates property content, and runs ad campaigns to generate buyer and tenant leads. Key Responsibilities Content Creation: Produce daily posts, high-quality property walkthroughs, short-form video reels, and stories for platforms like Instagram, LinkedIn, Facebook, and TikTok. Lead Generation: Build, run, and optimize paid social media advertising campaigns (Meta Ads, LinkedIn) to capture qualified buyer and investor leads. Community Engagement: Monitor comments and direct messages, respond to inquiries, and build brand awareness within local real estate markets. Analytics & Reporting: Track daily and monthly performance metrics (reach, engagement, conversion rates) to refine and improve campaigns. Sales Collaboration: Coordinate with property consultants and the sales team to promote new listings, off-plan projects, and open houses.