✨ AI Summary
The Senior Marketing Specialist will be responsible for the visual identity and market visibility of assigned Fashion brands, managing marketing activities including research, planning, budgeting, and execution. This role involves working in a fast-paced environment, assisting the Marketing Manager with integrated marketing campaigns, conducting market research, translating data into insights for marketing strategies, and developing creative marketing campaigns.
Key responsibilities include assisting with outbound/inbound marketing, content development for digital channels, advertising, and event planning. The specialist will also plan and execute initiatives to reach target audiences through digital social media, advertising, and email campaigns, and analyze marketing data to shape future strategies. Liaising with stakeholders, staying updated on market trends, and implementing digital marketing plans are crucial. The role also involves coordinating with designers and principles for content, creating marketing materials, writing and editing content, and working with external agencies for events.
Requirements
The Senior Marketing Specialist requires a Bachelor's degree in Media, Marketing, or Advertising, with a preference for an MBA. A professional qualification like CIM or a related marketing certification is mandatory. Candidates must have 4-6 years of experience in multi-brand management or marketing of reputed brands, with good knowledge of financial aspects. Fluency in English and Arabic, effective communication skills, and proficiency in MS Office are also essential.
Description
The Senior Marketing Specialist is responsible for conceptualizing, producing and enforcing the visual identity and market visibility of the assigned Fashion brands. He/She is responsible for marketing activities (research, planning ,budgeting, validating, coordination and executing) for all assigned brands.Tasks and Responsibilities:Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined short- and medium-term goals and brand strategies.Works within broadly defined guidelines and some variable conditions to meet the set goals and tasks of the marketing department.Reports complex issues (deviation from vaguely defined norms) to the Marketing Manager for quick action and swift resolution.Assist marketing manager in managing integrated marketing campaigns across offline and online tacticsProvide recommendations for future strategic initiatives through competitive and financial analysisConduct market research to find answers about consumer requirements & competitionsTranslate complex data and analytical models into insights that can be used to develop marketing strategiesBrainstorm and develop ideas for creative marketing campaignsAssist in outbound or inbound marketing activities by demonstrating expertise in various areas content development for Digital content, advertising & events planning, etc.)Plan and execute initiatives to reach the target audience through appropriate channels (Digital social media plan, advertising campaign, e-mailers )Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategiesLiaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activitiesStay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant to each brandMaintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotionsImplementing the digital marketing plan based on the Digital strategy of the DivisionCreating visual concepts with designers for promotional contentCoordinate with principles for ContentDevelop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are metWrite, proofread, and edit creative and technical content across different mediumsWork with external agencies and for events and other activationsBachelor's degree in Media/ Marketing/ Advertising or any related field. MBA is a plus.Professional qualifications such as CIM (chartered institute of marketing) or marketing related professional qualifications from a well-recognized awarding body is a must.Experience of 4 – 6 years with multi brand management and/or marketing of several reputed brands.Good knowledge of utilizing the financial aspects efficiently.Fluent in English and Arabic. Well-presented and able to communicate effectively at all levels in the organization.Proficient in MS Office.