✨ AI Summary
The Branding Manager will be responsible for developing and implementing marketing and commercial strategies to increase income streams through sponsorship, advertising, merchandise, licensing, and integrated programs. This role involves identifying market research needs, managing research data to refine strategies, and developing specific campaigns. The manager will also identify and develop marketing opportunities, establish systems to measure marketing effectiveness, and work with the marketing team to identify potential partners and implement cooperative marketing and promotional plans. Building long-term relationships with service providers and increasing the organization's exposure within budget constraints are also key responsibilities. The ideal candidate should have 12-15 years of marketing experience, with 4-7 years in a similar position, preferably in a similar industry. A Bachelor's degree in Business Administration with a specialization in Marketing is required, and a Master's degree is preferred.
Requirements
The ideal candidate will have 12-15 years of marketing experience, with 4-7 years in a similar role, preferably within a similar industry. A Bachelor's degree in Business Administration with a specialization in Marketing is required, with a Master's degree being preferred. Experience in developing and implementing marketing and commercial strategies, increasing income streams, and managing market research are key.
Description
Job description:Develop and implement the marketing and commercial marketing strategiesLead on increasing income streams through sponsorship, advertising, merchandise, licensing, and integrated programs and servicesIdentify market research requirements and manage market research and other relevant data to refine marketing strategy and develop specific campaignsIdentify and develop marketing opportunities (above- and below-the-line) that will contribute towards organizational objectivesEstablish and implement effective management systems to measure the effectiveness of marketing strategy and any specific campaignsWork with the marketing team to identify potential partners and supporting programsImplement cooperative marketing and promotional plans with key sponsors and partners of the organizationBuild and develop long-term relationships with service providers to the sport industryIncrease exposure of the organization whilst working within the Marketing budget constraintsIdentify key audience segments and appropriate marketing channelsDevelop and oversee the implementation of the marketing and sponsorship* 12 - 15 years marketing experience; 4-7 years should be in a similar position/responsibility, preferably in a similar Industry* Bachelor's degree with (Master's degree preferred) in Business Administration with specialization in Marketing