Requirements
Bachelor's degree in Marketing, Business Administration, or a related field. 2–4 years of experience in marketing or a similar role. Graphic design skills, strong written and verbal communication skills, and familiarity with digital marketing tools and platforms. Basic knowledge of content management systems and social media tools. Strong organizational and multitasking skills.
Description
Job PurposeThe Marketing Specialist is responsible for supporting the development and execution of marketing strategies and campaigns that enhance brand visibility, generate leads, and support business growth. The role involves content creation, digital marketing management, event coordination, and market analysis to ensure effective positioning in the market.Key Responsibilities1. Marketing Planning & ExecutionSupport the development and implementation of marketing strategies aligned with organizational objectivesAssist in planning and executing integrated marketing campaigns across multiple channelsMonitor campaign performance and provide recommendations for optimization2. Content CreationDevelop engaging marketing content including:Social media postsEmail marketing campaignsPromotional and advertising materialsEnsure all content aligns with brand guidelines and messagingCoordinate with internal stakeholders for content approvals3. Digital MarketingManage and update the company's digital platforms, including website and social media channelsSupport online advertising initiativesTrack digital performance metrics and prepare reportsEnsure consistency in online brand presence4. Event CoordinationAssist in planning and organizing marketing events, exhibitions, and campaignsCoordinate logistics, vendors, and promotional materials for eventsSupport on-ground execution when required5. Market Research & AnalysisConduct market research to identify:Industry trendsCustomer preferencesCompetitor activitiesProvide insights and recommendations to support strategic decisions Qualifications & RequirementsBachelor's degree in Marketing, Business Administration, or a related field2–4 years of experience in marketing or a similar roleGraphic design skillsStrong written and verbal communication skillsFamiliarity with digital marketing tools and platformsBasic knowledge of content management systems and social media toolsStrong organizational and multitasking skillsKey CompetenciesCreativity and attention to detailAnalytical thinkingTime management and ability to meet deadlinesTeam collaborationAdaptability in a fast-paced environment