Requirements
A senior marketing leader from a top-tier design-led development or adjacent luxury environment with strong evidence of building or repositioning brands at the highest end of the market. Experience working across complex portfolios where real estate, hospitality, architecture, lifestyle and brand intersect, with a genuine creative leader who can challenge conventional luxury marketing. Comfortable operating in an entrepreneurial, owner-led environment where senior leaders are expected to be hands-on and close to the detail.
Description
Lead the global marketing function for an ultra luxury, design led business entering its next phase of growth. Shape brand, creative direction and portfolio positioning while leading an established team from Dubai.Client DetailsA fast-growing ultra luxury real estate, hospitality and lifestyle business known for architecturally significant developments and a distinctive approach to brand, design, culture and experience. The company is expanding across multiple brands and lifestyle concepts with the ambition of building a globally recognised luxury platform.DescriptionLead the overall marketing function across an ultra luxury real estate, hospitality and lifestyle portfolioSet the creative direction and define how the brand continues to lead rather than follow the luxury marketShape brand architecture across multiple businesses, developments and lifestyle concepts, ensuring each has a distinct identityPartner closely with a highly involved owner and senior leadership team to influence long term brand strategy and major creative decisionsDrive world class agencies, designers, creative partners and suppliers to deliver work at the highest international standardLead and elevate an established multidisciplinary team across brand, digital, PR, communications and channel marketingTranslate architecture, design, hospitality and experience into compelling brand worlds rather than conventional property marketingHelp evolve the organisation beyond real estate into a broader global luxury platform with relevance across lifestyle, hospitality and cultureProfileA senior marketing leader from a top tier design led development or adjacent luxury environmentStrong evidence of building or repositioning brands at the highest end of the market, with a clear point of view on creativity, design and customer experienceExperience working across complex portfolios where real estate, hospitality, architecture, lifestyle and brand intersectA genuine creative leader who can challenge conventional luxury marketing and has influenced work that feels distinctive rather than formulaicComfortable operating in an entrepreneurial, owner led environment where senior leaders are expected to be hands on and close to the detailAble to lead an established team while also personally shaping briefs, agency output, brand direction and senior stakeholder decisionsInternationally minded, culturally fluent and credible with world class agencies, partners, architects and luxury stakeholdersCommercially aware but not sales-led in mindset, with the confidence to protect long-term brand value while supporting business growthFor candidates coming directly from real estate, preference will be given to experience gained with leading design led luxury developers in the US, UK, Singapore or Switzerland as the role pivots outside of real estateJob OfferCompetitive package and benefits