Head of Marketing (Luxury Consumer Goods)

Required Skills

Proven senior marketing experience within luxury consumer goods (e.g., beauty, fragrance, fashion, accessories, premium FMCG or similar). Strong capability in brand building and premium positioning, with a clear understanding of luxury customer behaviour. A commercial mindset—able to connect marketing to growth, sell-through, and revenue outcomes. Experience managing agencies and partners (creative, media, PR, social, influencers) and leading senior stakeholders. Dubai/UAE-based (or willing to relocate). GCC market experience is a strong advantage.

Exclusive Search Partner: eMagine SolutionsA luxury brand is built on detail, discipline, and desire. If you know how to protect premium positioning while still driving measurable growth, this is a rare opportunity to take full ownership of a luxury consumer goods marketing agenda in Dubai.eMagine Solutions is acting as the exclusive recruitment partner on this search. We are representing a luxury consumer goods business with ambitious growth plans, and we're looking for a senior marketer who understands the difference between marketing activity and brand-building that converts.This role is for a commercially-minded brand leader who can set strategy, lead execution, and raise the standard across brand, digital, communications, partnerships, and launches—ensuring every touchpoint feels premium, consistent, and performance-driven.The roleAs Head of Marketing, you will:Own the end-to-end marketing strategy across brand, product marketing, digital, PR/communications, partnerships, and campaign planningLead brand positioning and storytelling, ensuring consistency across every channel and customer touchpointDrive the marketing calendar: product launches, seasonal campaigns, collaborations, events, influencer activity, and key retail/e-commerce momentsOversee digital and performance marketing direction (in-house and/or agency), balancing luxury brand equity with commercial outcomes (ROAS, CAC, conversion, retention)Partner closely with Sales, Retail, E-commerce, and Product teams to align marketing with revenue goals and customer experienceManage budgets, agencies, suppliers, and internal resources; set KPIs, reporting, and governanceUse insight, data, and market intelligence to continuously improve campaign performance without compromising the luxury standardRequirements (must-have)To be considered, you must have:Proven senior marketing experience within luxury consumer goods (e.g., beauty, fragrance, fashion, accessories, premium FMCG or similar)Strong capability in brand building and premium positioning, with a clear understanding of luxury customer behaviourA commercial mindset—able to connect marketing to growth, sell-through, and revenue outcomesExperience managing agencies and partners (creative, media, PR, social, influencers) and leading senior stakeholdersDubai/UAE-based (or willing to relocate). GCC market experience is a strong advantagePackageSalary up to AED 40,000 per month (depending on experience)Dubai-based role with senior visibility and genuine ownershipKeywords (for search / ATS):eMagine Solutions, Exclusive Recruiter, Exclusive Search, Head of Marketing, Marketing Director, Luxury Marketing, Luxury Consumer Goods, Premium FMCG, Beauty, Fragrance, Fashion, Accessories, Brand Strategy, Brand Positioning, Brand Management, Go-to-Market, Product Launch, Campaign Management, Integrated Marketing, Digital Marketing, Performance Marketing, Paid Media, Social Media, Influencer Marketing, PR, Communications, Partnerships, CRM, Customer Retention, E-commerce Marketing, Retail Marketing, Omnichannel, ROAS, CAC, Growth Marketing, Dubai, UAE, GCC.