Requirements
The ideal candidate will possess a Degree in Marketing/PR or a relevant discipline and at least 6 years of experience in marketing or a relevant position. Proficiency in computing skills, including Microsoft Office Suite (Word, Excel, PowerPoint), is required. Key attributes include fluency in English (oral and written), with Arabic or other languages being a plus. Demonstrated entrepreneurial ability for business growth and revenue generation, market research capabilities, excellent communication skills, and experience in brand development, creative content creation, and visualization software are essential.
Description
The Senior Marketing Specialist supports the development, implementation, monitoring, and evaluation of marketing and communications strategies to fully support the objectives of the business, maximizing exposure to local and international audiences.Key Responsibilities:Support the development and delivery of the marketing strategy for QC+ business units, with a particular focus on in-house F&B operations, e-commerce, and retail activity.Develop and implement plans to ensure that the QC+ marketing strategy is successfully implemented by working closely with the QM marcomms function and key stakeholders in other QC+ and QM departments.Develop initiatives and programs to strengthen the brand value and reach of QC+ businesses (e.g., QC+ Gift Shop, IDAM by Alain Ducasse, Cass Art Qatar, etc.) and effectively drive increased revenues, working closely with the QM marcomms function to achieve positive outcomes.Develop and implement cross-channel digital marketing activity (incorporating SEM, SEO, social media, email marketing, etc.).Develop cross-platform advertising and promotional campaigns, ensuring compatibility with public relations efforts, obtaining required approvals for all advertising activity.Support the Head of Marketing & Communications with the development of marketing and communication budgets.Maximize use of targeted market information, including customer profile, behavior, and yield data, for the planning and evaluation of marketing and communications activity.Support the conduct of periodic analysis of the marketplace to evaluate market environment, audience groups and competitor offerings, recommending adaptations to QC+ communications accordingly.Develop and maintain strong relationships with QM marketing and PR focal points, museum and exhibitions department management, QM IT, and QM audience engagement functions.Conduct analysis of the results of marketing activity in order to gauge return on investment (where possible to evaluate a quantitative ROI) and identify learnings to improve future marketing activity.Social Media:Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing objectives.Assist in the development and maintenance of a structured calendar of marketing and communication activities.Ensure that content for social media channels is posted in a timely manner and that consumer reactions to posts/promotions are monitored.Monitor and report on social media performance metrics and use data to continually refine and improve the company's social media strategy.Content creation:Develop content and materials in support of QC+ marketing and communication activity including, but not limited to, content for social media, media kits, content for websites related to QC+ business etc.Maximize use of targeted market information, including customer profile, behavior and yield data, for the planning and evaluation of marketing and communications activity.Qualifications:Degree in Marketing/PR or relevant disciplineAt least 6 years of experience in marketing or relevant positionWell-developed computing skills including the understanding of relevant IT products and software (Microsoft Office, Word, Excel, PowerPoint)Key Attributes:Fluent in English (oral and written); Arabic and/or other language is a plusPR and marketing skills – demonstrated entrepreneurial ability to grow business and drive revenue generationAbility to conduct (market) researchExcellent visual, oral and written communication skillsExperience of brand development and brand managementExperience of creative content development and use of visualization softwareTechnical skills around video, audio and digital content creationKnowledge of cross channel and cross platform toolsFamiliar with SEM strategies and SEM integrationActionable knowledge of SEO, social media, email and mobile marketingUnderstanding of digital and UX designTesting and analytical techniques, using analytics toolsKnowledge of cross-platform ad buyingProject management skillsKnowledge of content management systemsUnderstanding of content strategyAbility to build relationships within and across functions, balance individual and team goals respects others and value different perspectives