Requirements
Develop and execute long-term strategic plans for the assigned brand portfolio, drive sales growth, profitability, and market share through effective commercial strategies, and define annual business plans, budgets, and financial targets. Own the P&L for assigned brands and ensure achievement of revenue and profit targets, analyze sales trends, customer behavior, inventory performance, and market dynamics. Provide strategic direction for seasonal buying and merchandise planning, ensure optimal product assortment, stock levels, and inventory productivity. Build and maintain strong relationships with principals, licensors, and brand partners, lead commercial negotiations and annual business reviews. Partner with the marketing team to develop brand campaigns and promotional calendars, ensure brand positioning remains consistent across all customer touchpoints, and support customer acquisition and retention initiatives. Work closely with retail operations to improve store performance, ensure product availability and commercial execution across all locations. Lead, mentor, and develop high-performing brand management teams, foster collaboration across departments, and drive a culture of accountability, innovation, and continuous improvement. Prepare executive reports and performance presentations, present business reviews to senior leadership and brand partners, and ensure adherence to company policies, governance standards, and operational procedures.
Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Finance, Business Analysis & Consulting
Company Industry
Retail
Brand strategy & business management
Develop and execute long-term strategic plans for the assigned brand portfolio.
Drive sales growth, profitability, and market share through effective commercial strategies.
Define annual business plans, budgets, and financial targets.
Monitor brand performance and implement corrective actions where required.
Identify new business opportunities, partnerships, and market expansion initiatives.
Commercial & financial performance
Own the P&L for assigned brands and ensure achievement of revenue and profit targets.
Analyze sales trends, customer behavior, inventory performance, and market dynamics.
Lead pricing, promotional, and markdown strategies to optimize profitability.
Manage budgeting, forecasting, and financial planning processes.
Buying & merchandising
Provide strategic direction for seasonal buying and merchandise planning.
Ensure optimal product assortment, stock levels, and inventory productivity.
Review sell-through performance and recommend assortment adjustments.
Collaborate with buying and planning teams to align product strategies with market demand.
Brand partnerships
Build and maintain strong relationships with principals, licensors, and brand partners.
Lead commercial negotiations and annual business reviews.
Ensure compliance with brand standards and contractual obligations.
Represent the organization in meetings with international brand partners.
Marketing & customer experience
Partner with the marketing team to develop brand campaigns and promotional calendars.
Ensure brand positioning remains consistent across all customer touchpoints.
Support customer acquisition and retention initiatives.
Monitor market trends and competitor activities to identify growth opportunities.
Retail operations support
Work closely with retail operations to improve store performance.
Ensure product availability and commercial execution across all locations.
Support store openings, renovations, and expansion projects.
Monitor KPIs including conversion, ATV, UPT, sell-through, and stock turn.
Leadership & people management
Lead, mentor, and develop high-performing brand management teams.
Establish clear objectives and performance measures.
Foster collaboration across buying, merchandising, marketing, retail, supply chain, finance, and HR.
Drive a culture of accountability, innovation, and continuous improvement.
Reporting & governance
Prepare executive reports and performance presentations.
Present business reviews to senior leadership and brand partners.
Ensure adherence to company policies, governance standards, and operational procedures.
Monitor business risks and implement mitigation plans.
Key performance indicators (KPIs)
Revenue growth
Gross margin
EBITDA / Operating profit
Sales achievement vs budget
Inventory turnover
Sell-through rate
Stock cover
Markdown percentage
Market share growth
Brand partner satisfaction
Customer satisfaction
Team engagement & development
About the Company
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
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