Requirements
The ideal candidate will possess 8 to 10 years or more of progressively responsible experience in corporate communications, public relations, or a closely related field. A strong background in developing and executing integrated communication strategies, managing media relations, and leading internal and external communications is essential. Experience in crisis communication, stakeholder engagement, and brand reputation management is highly valued. Preferred qualifications include a bachelor's or master's degree in journalism, communications, marketing, or a related discipline. Proven ability to work closely with senior leadership, manage cross-functional teams, and deliver high-impact messaging across diverse platforms is critical to success in this role.
Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Retail
Objective
To lead the development and execution of strategic, integrated communication initiatives that enhance brand reputation, drive stakeholder engagement, and ensure consistent messaging across all channels. This role will support executive visibility, strengthen media and internal relations, and guide a high-performing communications team in alignment with corporate goals.
Key responsibilities
Strategic communication planning:
Develop and implement integrated communication strategies aligned with the company’s vision, mission, and business objectives.
Ensure consistent messaging across all communication channels, both internally and externally.
Define thought leadership strategies and opportunities for chairman and chairwoman and senior leadership.
Media relations:
Serve as the primary point of contact for media inquiries and build strong relationships with journalists, editors, and influencers.
Draft and distribute press releases, media kits, and other communication materials.
Monitor media coverage and prepare regular reports for senior management.
Internal communications:
Develop and execute internal communication plans to foster employee engagement and alignment with corporate goals.
Create and distribute newsletters, intranet content, and other internal communication tools.
Support leadership in delivering key messages to employees.
Crisis communication:
Develop and maintain a robust crisis communication plan to address potential issues proactively.
Stakeholder engagement:
Build and maintain relationships with key stakeholders, including partners, community leaders, and industry associations.
Brand reputation management:
Monitor public perception of the brand and implement strategies to enhance and protect the company’s reputation.
Collaborate with PR and social media teams to align corporate communication with brand initiatives.
Content creation:
Oversee the creation of high-quality content for corporate websites, social media, annual reports, and other platforms.
Ensure all communication materials are accurate, consistent, and reflect the company’s values.
Team leadership:
Manage and mentor a team of communication professionals, fostering a collaborative and innovative work environment.
Coordinate with cross-functional teams to ensure alignment on communication strategies and initiatives.
Desired experience
The ideal candidate will possess 8 to 10 years or more of progressively responsible experience in corporate communications, public relations, or a closely related field. A strong background in developing and executing integrated communication strategies, managing media relations, and leading internal and external communications is essential. Experience in crisis communication, stakeholder engagement, and brand reputation management is highly valued. Preferred qualifications include a bachelor's or master's degree in journalism, communications, marketing, or a related discipline. Proven ability to work closely with senior leadership, manage cross-functional teams, and deliver high-impact messaging across diverse platforms is critical to success in this role.
About the Company
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
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