✨ AI Summary
The E-Commerce Manager will be responsible for developing and executing the overall marketing strategy across offline and digital channels. Key responsibilities include managing external marketing agencies, planning and coordinating ATL/BTL campaigns and promotions, and overseeing digital marketing activities such as social media and paid campaigns. The role also involves managing vendor relationships, monitoring campaign performance, and collaborating with sales and retail teams on in-store promotions. The ideal candidate will have a Bachelor's degree in Marketing or Business Administration, with over 5 years of experience in marketing, including managing agencies and vendors. Strong project management, communication, negotiation, and analytical skills are essential, as is proficiency in performance tracking tools. Fluency in Arabic and English is required, and experience in FMCG, F&B, or specialty retail is a plus. The position is on-site in El Obour City, Cairo.
Requirements
Bachelor's degree in Marketing, Business Administration, or related field Minimum +5 years of experience in marketing, with solid exposure to both offline (ATL/BTL, events, retail) and digital marketing Proven experience managing external agencies and vendors and driving execution Strong project management skills and the maturity to work independently Excellent communication, negotiation, and stakeholder management skills Analytical mindset with proficiency in performance tracking and reporting tools Strong communication skills in Arabic and English FMCG, F&B, or specialty manufacturing/retail background is a plus Ability to commute to or reside in El Obour City, Cairo
Description
Develop and execute the overall marketing strategy across offline and digital channels. Brief, manage, and oversee our external marketing agency, ensuring on-time, on-brand, and high-quality delivery. Plan and coordinate ATL/BTL campaigns, promotions, and brand activations. Manage digital marketing activities including social media, paid campaigns, content, and performance tracking.Manage vendor and supplier relationships, budgets, and service-level agreements (SLAs).Monitor and analyze campaign performance, optimizing for ROl and brand growth. Collaborate with sales and retail teams to design and execute in-store promotional campaigns. Ensure consistent brand standards across all customer touchpoints. Prepare regular marketing performance reports and dashboards for senior management.