Requirements
• Bachelor’s degree in Business Administration, Marketing, E-commerce, or a related field.• 3–5+ years of proven experience in E-commerce, including at least 1–2 years in a managerial or team leadership role.• Previous experience in Fashion, Apparel, Retail, Beauty, or Lifestyle brands is highly preferred.• Strong hands-on experience with Shopify and managing e-commerce websites.• Proven track record of growing online sales and achieving e-commerce revenue targets.• Strong understanding of key e-commerce metrics, including Conversion Rate, Average Order Value (AOV), ROAS, Customer Acquisition Cost (CAC), Cart Abandonment Rate, and Customer Retention.• Good understanding of Meta Ads, digital marketing, and performance marketing. Hands-on media buying experience is a plus but not required.• Experience in online merchandising, product management, pricing, promotions, and seasonal campaigns.• Strong analytical skills with the ability to analyze sales data, customer behavior, and website performance and turn insights into actionable plans.• Good knowledge of Google Analytics (GA4), Meta Business Suite, and e-commerce reporting tools.• Advanced Microsoft Excel / Google Sheets skills.• Good understanding of inventory management, order fulfillment, and customer experience.• Strong commercial mindset with a focus on sales growth, profitability, and business performance.• Strong leadership, communication, organization, and problem-solving skills.• Ability to manage multiple priorities and work effectively in a fast-paced retail environment.
Description
We are looking for an experienced and results-driven E-commerce Manager to lead and grow our online business within the fashion retail industry.The E-commerce Manager will be responsible for the overall performance of the online store, with a strong focus on increasing sales, improving conversion rates, optimizing the customer journey, and achieving monthly and annual e-commerce targets.Key Responsibilities:• Manage the day-to-day operations and overall performance of the e-commerce website.• Develop and execute strategies to increase online revenue, conversion rate, average order value (AOV), and customer retention.• Set, monitor, and achieve monthly e-commerce sales targets and KPIs.• Manage Shopify operations, including product listings, collections, pricing, promotions, discount codes, and website merchandising.• Ensure product information, images, prices, inventory, and availability are accurate and regularly updated.• Analyze website traffic, customer behavior, sales performance, conversion rates, best-selling products, and underperforming categories.• Plan and execute online promotions, seasonal campaigns, product launches, and sales events.• Coordinate closely with the Marketing and Media Buying teams to ensure campaigns are aligned with sales targets and business objectives.• Monitor marketing performance from an e-commerce perspective, including ROAS, customer acquisition, conversion, and revenue generated.• Coordinate with warehouse, inventory, customer service, and retail teams to ensure smooth order fulfillment and excellent customer experience.• Identify opportunities to reduce cart abandonment and improve the overall online shopping journey.• Monitor competitors, market trends, pricing strategies, promotions, and developments within the fashion e-commerce market.• Prepare weekly and monthly performance reports with clear insights, recommendations, and action plans.• Manage and develop the e-commerce team, assign responsibilities, and monitor team performance.• Take ownership of the overall growth, performance, and profitability of the e-commerce channel.