✨ AI Summary
The Modern Trade Sales Manager will be responsible for developing and executing the annual sales plan for their assigned area, leading and managing sales supervisors and field teams to achieve revenue and profitability targets. Key responsibilities include managing Modern Trade and strategic accounts, controlling operating expenses, overseeing credit management to minimize financial risk, analyzing sales data for corrective actions, and increasing distribution coverage and market share. The role also involves coordinating pricing and promotional strategies with top management.