Requirements
Plan and evaluate promotions, incentives, and BTL activities to maximize sales and ROI.Monitor channel and SKU performance, sales coverage, and market execution.Manage merchandising, POSM, planograms, and in-store visibility standards.Drive distribution expansion through new customers, channels, and geographical coverage.Supervise field marketing teams and merchandisers to ensure quality execution.Conduct market visits and Trade Audits to identify gaps and improvement opportunities.Prepare performance reports, analyze data, and provide actionable recommendations.Manage Trade Marketing budgets and track spending versus results.
Description
Develop and execute Trade Marketing strategies to support sales targets and strengthen brand presence across retail and wholesale channels.Analyze market trends, competitors’ performance, sales data, and product off-take to identify growth opportunities.Plan and manage promotional campaigns, trade activations, and the annual Trade Marketing Calendar.Enhance product visibility across sales channels through effective merchandising, POSM, and in-store execution.Collaborate closely with Sales and Marketing teams to align commercial strategies and improve market execution.Build strong relationships with distributors and trade partners to ensure smooth product flow and market coverage.