✨ AI Summary
The Marketing Specialist will be responsible for identifying and evaluating new store locations, conducting market and competitor research, and assessing demographics and traffic flow. This role involves coordinating campaign materials, working with sales and operations teams for smooth rollouts, monitoring campaign performance, and supporting promotional events. The ideal candidate will have a Bachelor's degree in Marketing or Business, 1-3 years of marketing experience, and strong skills in trade marketing, digital marketing, Microsoft Excel, and CRM systems.
Requirements
Bachelor’s degree in Marketing, Business, or related field1–3 years of experience in marketing, preferably in FMCG, retail, or F&BStrong understanding of trade marketing and digital marketingProficiency in Microsoft Excel and presentation toolsFamiliarity with CRM systems and marketing platformsExcellent communication and organizational skills
Description
Identify and evaluate potential new store locations (malls, shop lots, high-footfall areas)Conduct basic market and competitor research for new expansion areasAssess demographics, traffic flow, and nearby competitorsCoordinate campaign materials including POS displays, digital creatives, and promotional mechanicsWork closely with sales and operations teams to ensure smooth rolloutMonitor campaign performance and optimize based on resultsSupport promotional events.