Requirements
Requires a Bachelor's degree in marketing or a related field, with mandatory experience in CRM marketing roles, including working with agencies and on CRM platforms like Microsoft Dynamics. Must have regional experience (ideally also developed markets), be fluent in English (Arabic is ideal), and available for immediate, on-site work in Abu Dhabi or Dubai with travel between emirates. A minimum of 8 years of relevant marketing experience is required.
Description
About NeoStats Analytics:NeoStats is a new-age, Data & Analytics firm offering contemporary solutions and infinite possibilities. Our mission is to create lasting competitive advantage for our clients by transforming them into world-class, data-driven organizations. Established in 2022 to provide End to End Data & Analytics Services, we are headquartered out of UAE, with bases in India & UK. Comprising of industry veterans, we enable structural transformations in Analytics powered by our expertise, true partnership, and e2e implementation approach.About the Job:The AVP Marketing Business Partnerships is responsible for creating and executing customer communications related to customer engagement and revenue for credit cards. This role can be based in either Dubai or Abu Dhabi with travel between emirates. Responsibilities:Deliver customer communications through CRM and owned channels related to customer engagement, retention and revenue for existing customers with FAB credit cardsDeliver customer communications assets and plans relating to credit card onboarding journeys, cross-sell, ancillary services or next best offer through CRM.Prepare the plans with business stakeholders identifying what communications are required to what customers, at what times and through which channelsPrepare the communications and creative assets in English and Arabic.Preparing approvals on copy and messaging across relevant stakeholders across credit card product, legal, compliance, marketing and businessEnsure links are tagged appropriately and managing the customer journey from an EDM to bankfab.com or app or other appropriate digital platforms including the FAB Mobile appWorking with internal departments on requesting data for the communications (where required) and managing tests of communication with appropriate approvalsManaging the calendar of communications and booking of slots for EDM, SMS within FAB operating model.Track marketing performance pre, during and post launch to ensure timely identification and effective resolution of corrective actionsAbility to deliver on executional excellence, managing projects on time and within budgetRequirements:Mandatory: Bachelor's degree in marketing or related discipline.Mandatory: Experience in a CRM marketing role working with agencies and teamsMandatory: Experience working on CRM campaigns and on CRM platforms – specifically Microsoft DynamixsMandatory: Experience in the region (ideally also developed markets)Mandatory: Fluent in English (ideally Arabic also)Mandatory: Immediately available and able to work on-site in Abu Dhabi / Dubai with travel between emiratesRelevant: 8 years relevant experience in marketingExperience in a CRM marketing role working with agencies and teams.Marketing background in banking or CRM preferred. Advertising or marketing agency experience also acceptable only if on CRM.Experience of working with global, regional and local marketing teamsExperience in the region and ideally also developed markets.Strong attention to detailAbility to review English copy with strong knowledge of copywriting, grammar rules and what makes effective marketing copyAble to build and execute on creative ideas.Comfortable in understanding marketing strategies and plans – esp for below the line communication and retention plans.Able to adhere to clear marketing processes and influence other departments to align.Demonstrate a proactive, flexible and solution driven attitude and stress resilient.Good communication and project management skills.Fluent in English and ideally Arabic also.Computer literate and technology passionate.Ability to travel between office locations for meetings and workshops.What we offer:Competitive Salary and BenefitsOpportunity to be part of a fast-paced and growing startup. Grow your career with the company.Ownership – You will own your initiative and be given specific responsibilities.Continuous coaching & mentoring – You will have the opportunity to interact and work closely with other senior data scientists and AI experts across the globe.Dynamic and respectful work environment – we truly value you.