Requirements
The ideal candidate must have hands-on experience in performance marketing, paid advertising, SEO, conversion optimization, analytics, and campaign performance. Required: 2-3+ years of hands-on performance marketing experience, strong experience managing Google Ads and Meta Ads campaigns, and mandatory SEO experience. UAE experience is mandatory and must be residing in UAE.
Description
About the Role: We are looking for a results-driven Performance Marketing Executive to manage and optimize our digital acquisition activities with a strong focus on lead generation, conversions, revenue, and ROI.The ideal candidate must have hands-on experience in performance marketing, paid advertising, SEO, conversion optimization, analytics, and campaign performance.Key Responsibilities:Plan, launch, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant paid platforms.Manage campaigns focused on lead generation, conversions, bookings, and revenue.Develop and optimize Google Search, Display, Performance Max, and other relevant campaign types.Conduct keyword research, competitor analysis, audience targeting, and campaign segmentation.Monitor and optimize CPC, CPL, CPA, CTR, conversion rate, ROAS, and overall campaign profitability.Own and execute the company's SEO strategy, including:Keyword researchOn-page SEOTechnical SEOWebsite optimizationInternal linkingSEO content requirements and briefsSearch ranking and organic traffic growthCompetitor SEO analysisUse tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads, Meta Ads Manager, and SEO tools to monitor performance.Set up and monitor conversion tracking, pixels, events, UTM parameters, and attribution.Analyze customer journeys and identify opportunities to improve landing pages and conversion rates.Conduct A/B testing of campaigns, audiences, landing pages, and other performance variables.Work closely with the sales team to ensure marketing-generated leads are relevant and converting.Prepare regular performance reports with clear insights, recommendations, and action plans.Stay updated on changes to Google Ads, Meta Ads, SEO algorithms, tracking, attribution, and performance marketing best practices.Required Skills & Experience:2–3+ years of hands-on performance marketing experience.Strong experience managing Google Ads and Meta Ads campaigns.SEO experience is mandatory.UAE experience is mandatory and must be residing in UAE. Salary: 4000Working days: Monday to Saturday