✨ AI Summary
We are seeking an experienced Marketing Manager to develop and implement comprehensive marketing strategies for retail and FMCG channels. This role involves leading marketing activities, increasing brand awareness, customer acquisition, and sales through effective campaigns and promotions. The manager will analyze market trends, manage marketing budgets and ROI, and collaborate with various internal teams and external stakeholders. The position requires a strong understanding of the UAE/GCC market, excellent leadership, communication, and analytical skills, with a hands-on approach to execution.
Develop and implement comprehensive marketing strategies aligned with business objectives.Lead marketing activities across retail and FMCG channels.Develop and execute campaigns to increase brand awareness, customer acquisition, and sales.Manage brand positioning, communication, promotions, and marketing calendars.Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.Plan and manage marketing budgets and monitor campaign ROI.Work closely with Sales,
Requirements
Minimum 7 years of experience in Marketing, preferably within the Retail or FMCG industry.
Proven experience in developing and executing successful marketing strategies and campaigns.
Strong understanding of the UAE/GCC retail and FMCG market.
Experience in brand management, promotions, customer engagement, and market analysis.
Strong commercial and analytical mindset with the ability to measure marketing ROI.
Excellent leadership, communication, negotiation, and presentation skills.
Experience managing marketing budgets and external agencies.
Strong understanding of both traditional and digital marketing channels.
UAE experience is Mandatory.
Ability to work strategically while remaining hands-on with execution.
Description
Develop and implement comprehensive marketing strategies aligned with business objectives.Lead marketing activities across retail and FMCG channels.Develop and execute campaigns to increase brand awareness, customer acquisition, and sales.Manage brand positioning, communication, promotions, and marketing calendars.Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.Plan and manage marketing budgets and monitor campaign ROI.Work closely with Sales, Commercial, E-commerce, and Operations teams to support business objectives.Develop and manage promotional campaigns for products and retail channels.Monitor campaign performance and prepare regular marketing performance reports.Manage relationships with external agencies, vendors, media partners, and other marketing stakeholders.Support new product launches, seasonal campaigns, and promotional activities.Ensure consistent brand messaging across all marketing channels.Lead and mentor the marketing team to achieve departmental objectives.Conduct market research and provide actionable insights to senior management.