✨ AI Summary
The Events & Activations Lead is responsible for planning, coordinating, and executing on-ground brand activations, events, sponsorship activities, and offline marketing initiatives. This role ensures high-quality execution, cost efficiency, and compliance with brand and corporate identity guidelines across all offline touchpoints, playing a critical hands-on role in bringing brand experiences to life.
Key responsibilities include executing approved events and activations, overseeing on-site setup, supporting launch events and exhibitions, ensuring brand and CI compliance, managing vendors and suppliers, coordinating with internal teams (Brand Marketing, Sales, Operations, Facilities), and providing basic execution updates and post-activity summaries. The ideal candidate will have a Bachelor's degree in marketing or business, 5+ years of relevant experience, strong organizational and communication skills, and a solid understanding of brand compliance.
Requirements
Bachelor’s degree in marketing, business or related field. 5+ years’ experience in events management, activations, sponsorships, or offline marketing.Previous experience in tax accounting or tax compliance is preferred.Strong organizational and execution skills with high attention to detail.Solid understanding of brand guidelines and corporate identity compliance.Ability to manage multiple activities and deadlines simultaneously.Effective communication and coordination skills.
Description
Job PurposeResponsible for the planning, coordination, and execution of on-ground brand activations, events, sponsorship activities, and offline marketing initiatives. This role ensures high-quality execution, cost efficiency, and full compliance with brand and corporate identity (CI) guidelines across all offline touchpoints. This position plays a critical hands-on role in bringing brand experiences to life while coordinating with internal teams and external vendors.ResponsibilitiesEvents & Activations ExecutionPlan and execute approved events, activations, and promotional activities.Oversee on-site setup, materials, and timelines to ensure smooth execution.Support launch events, exhibitions, and brand presence activities.Brand & CI ComplianceEnsure all offline activities and materials comply with brand and CI guidelines.Conduct on-ground checks and report any deviations for correction.Vendor & Logistics CoordinationManage vendors and suppliers to ensure timely and quality delivery.Follow up on quotations, costs, and execution within approved budgets.Cross-Functional CoordinationLiaise with Brand Marketing, Sales, Operations, and Facilities for execution needs.Ensure alignment between approved plans and on-ground implementation.Reporting & Follow-UpProvide basic execution updates and post-activity summaries.Escalate issues, delays, or risks to the direct manager.