Requirements
Requires 3-5 years of experience in digital/CRM/lifecycle marketing, ideally in e-commerce, retail, or FMCG, with hands-on experience in a marketing automation or CDP platform like MoEngage. Must be comfortable with campaign performance metrics, segmentation, and A/B testing, with strong analytical skills in Excel and excellent written English and Arabic. Must be comfortable working cross-functionally. Bachelor's degree in Marketing, Business, or related field is required.
Description
Spinneys Egypt's E-Commerce team is scaling its commercial and marketing engine as part of a broader organizational restructuring. We're looking for a Senior Marketing Specialist to help drive customer acquisition, retention, and lifecycle marketing across our digital channels — working hands-on with CRM, promotions, retail media, and campaign execution to grow online revenue and customer value.RESPONSIBILITIESPlan and execute lifecycle and retention campaigns (email, push, in-app, SMS/WhatsApp) using our CRM/marketing automation platform (MoEngage), including win-back, cart-recovery, and post-purchase flowsOwn campaign performance end-to-end: targeting, segmentation, A/B testing, and reporting against conversion and ROI targetsSupport execution of promotional and pricing campaigns in coordination with commercial planningManage retail media and vendor co-marketing campaigns, ensuring supplier-funded activity is delivered and reported accuratelyCollaborate with content to ensure campaign messaging, creative, and timing are aligned to customer segmentsMonitor and report on key marketing KPIs (acquisition cost, retention rate, campaign conversion, channel ROI) and translate findings into actionable recommendationsMaintain list hygiene, deliverability standards, and platform best practices across email and push channelsPartner with the Ecommerce Specialist and Data Scientist to refine customer segmentation and targeting logicREQUIREMENTS3-5 years of experience in digital/CRM/lifecycle marketing, ideally in e-commerce, retail, or FMCGHands-on experience with a marketing automation or CDP platform MoEngage or similar.Strong grip on campaign performance metrics — comfortable reading conversion, uplift, and A/B test results without hand-holdingExperience with segmentation and behavioral/triggered campaign design (not just batch broadcast)Analytical mindset — Excel/data-fluent; Looker/Power BI or similar a plusExcellent written English and Arabic for customer-facing content and internal reportingComfortable working cross-functionally with commercial, content, tech, and external vendorsBachelor's degree in Marketing, Business, or related field