Requirements
Requires a Bachelor's degree in Business, Marketing, Digital Commerce, or a related field, with 5-8 years of experience in e-commerce or digital roles, preferably in premium fashion, beauty, or lifestyle retail. Must have proven experience managing multi-market e-commerce platforms and possess strong commercial acumen, digital marketing, CRM, personalization, and omnichannel retail understanding.
Description
Job description / Role
Job Type
Full Time
Job Location
UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Finance, Business Analysis & Consulting
Company Industry
Retail
Objective:
Key responsibilities:
Multi-market webstore ownership & brand consistency
Lead and optimize six localized GCC webstores, ensuring each reflects the brand’s DNA, storytelling, and premium positioning.
Adapt global guidelines to deliver experiences that are locally relevant yet globally consistent.
Ensure flawless execution of global campaigns, launches, and storytelling across all markets.
Maintain high standards across content, navigation, merchandising, and overall digital presentation.
Commercial performance & P&L management
Drive sustainable growth across all markets while protecting long-term brand equity.
Develop and execute trading plans aligned with global rituals and regional cultural moments such as Ramadan and gifting seasons.
Own commercial performance including revenue, conversion, average order value, and margin health.
Balance performance ambition with brand integrity and customer trust.
Customer experience, digital growth & CRM
Create a seamless, sensorial digital journey that reflects the brand’s philosophy at every touchpoint.
Elevate the experience from homepage to checkout, transforming transactions into moments of inspiration and connection.
Lead full-funnel digital growth strategies focused on quality traffic, meaningful engagement, and loyalty.
Strengthen CRM and personalization to build long-term customer relationships.
Omnichannel integration, operations & central collaboration
Connect online and offline experiences to create a true brand ecosystem across stores, webstores, and clientele touchpoints.
Ensure a frictionless and premium service experience from order placement through delivery and post-purchase support.
Use analytics to refine journeys, unlock growth opportunities, and translate insights into action.
Act as the voice of GCC within the global digital community, partnering closely with Central Head Office to implement initiatives and share regional insights.
Desired experience:
Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field.
5-8 years of experience in e-commerce or digital roles, preferably within premium fashion, beauty, or lifestyle retail.
Proven experience managing multi-market e-commerce platforms.
Strong commercial acumen with a deep appreciation for brand, storytelling, and customer experience.
Solid understanding of digital marketing, CRM, personalization, and omnichannel retail.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent stakeholder management skills, with experience working across local and global teams.
Detail-oriented, customer-centric, and comfortable operating in a fast-paced, premium retail environment.
About the Company
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
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