Job Purpose:
Develop comprehensive business intelligence on the RBG business performance across segments, sub segments, products.
Identify, analyse and report on material positive and negative variance indicators.
Perform root cause analysis and present the same with recommended corrective actions to business units.
Identify and analyse trends and present analytics to business units including new geographies
Proactive recommendations to segment heads on the opportunities and portfolio correction opportunities that exist from time to time
Assist segment heads in obtaining the optimal information pack to manage their businesses.
Scenario planning for growth, attrition and channel management.
Strategic direction for enabling achievement of customer X-Sell ratio, and sales volume targets.
Managing BI driven Telesales teams for sales closures
Key Result Areas:
Publish timely and complete monthly analytics pack for RBG Marketing. . This will encompass various views including business unit, segment, sub segment, branch, product, service and channel.
Identify , analyse and report on material positive and negative variance indicators
Analyse segments & micro segments based on variables such as profitability, product ownership & usage, channel usage, response to past offers, demographics , customer lifestyles, length of residence / service, and on potential for targeting products and services, such as householding for loan eligibilities
Identify sales and attrition trends for segments and subsegments, and work with product teams to address opportunities and improve customer loyalty
Perform root cause analysis and present the same with recommended corrective actions to business units.
Review , develop and enhance info packs and analytic decks for individual product groups to ensure that they are best placed to achieve product and customer growth related objective and profitability goals
Segment based
Provide analytical support for the development of marketing programs
Sales Growth, Portfolio Performance and Channel analytics on a monthly basis
Evaluation and implementation of behavioral and segmented scoring models
Proactive recommendations to business heads on corrective action for adverse indicators or untapped opportunities.
Selection and implementation of advanced analytics software and tools to enable analytics and campaign automation.
Knowledge, Skills & Experience: