Description
Media Buyer (Remote) – Cross-Platform Performance ManagerA sharp, data-obsessed media buyer who owns the full spectrum of digital advertising across all major platforms. This role isn’t about “running ads”; it’s about running profitable ecosystems.The ideal person understands how Meta, TikTok, Google, Snapchat, and YouTube each behave differently—and how to make them talk to each other. They can take a business objective, translate it into a clear media strategy, build the right campaigns, and optimize daily without needing supervision.They’re comfortable operating remotely, communicating clearly, and sending structured updates that combine numbers with insights, not noise. They monitor performance like a trader: budgets, ROAS, CPA, frequency, audience decay, learning phases, and creative fatigue. When something breaks, they spot it before you do. When something works, they scale it responsibly without burning money.Key Responsibilities• Plan, build, and optimize campaigns across Meta, Google, TikTok, Snapchat, YouTube, X, and any emerging ad platforms.• Manage budgets with discipline—day-by-day and week-by-week—to hit performance KPIs.• Continuously run A/B tests for creatives, audiences, placements, and bidding strategies.• Analyze funnel behavior and identify where conversions leak or spike.• Create clear weekly reports with action points, not paragraphs.• Collaborate with the creative team to brief content based on what the data shows, not guesses.• Stay up to date on platform changes, algorithm shifts, and new features.What we want• They treat your money like their own—cautious, but ready to scale when the signal is clean.• They understand performance at a systems-level (tracking, pixel events, attribution windows, server-side tracking).• They can take a good product and amplify it, but they can also troubleshoot a weak offer and point out the bottlenecks.• They don’t wait for instructions—they bring recommendations.