Skill Area Requirement
Paid Ads Platforms LinkedIn Ads, Snapchat Ads, X/Twitter Ads, Google Ads, Meta Ads
LinkedIn Ads Lead Gen Forms, Sponsored Content, Message Ads, audience targeting by job title, industry and company size
Snapchat & X Ads Campaign setup, audience targeting, pixel tracking, awareness, traffic and lead campaigns
Tracking & Analytics GA4, Google Tag Manager, LinkedIn Insight Tag, Snapchat Pixel, Meta Pixel and UTM tracking
Performance Optimization CPL reduction, bid optimization, A/B testing, retargeting and lead quality improvement
Reporting Weekly reports, campaign insights, budget utilization and recommendations
Landing Pages Basic understanding of conversion-focused landing pages and lead form optimization
Communication Ability to coordinate with marketing, sales and management teams
REQUIREMENTS
2 - 5 years of experience in performance marketing, paid media or digital marketing.
Strong hands-on experience with LinkedIn Ads is mandatory.
Experience with Snapchat Ads and X/Twitter Ads is highly preferred.
Good knowledge of Google Ads, Meta Ads, lead generation campaigns and retargeting.
Ability to set up conversion tracking and prepare clear performance reports.
B2B lead generation experience in consulting, construction, real estate, training or professional services is an advantage.
Strong analytical mindset with good communication and follow-up skills.