Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Travel, Hotel & Tourism
Position summary
The Assistant F&B Marketing Manager is responsible for developing and executing strategic marketing initiatives for all F&B outlets at JW Marriott Marquis Dubai. Reporting to the F&B Marketing Manager, this role oversees marketing calendars, ensures seamless campaign execution, and drives outlet-specific positioning through tailored annual marketing plans. The position plays a key role in shaping F&B brand strategies, launch concepts, and promotional frameworks that enhance guest engagement and revenue. The role manages social media channels, supports content creation, and coordinates cross-functional stakeholders to deliver impactful, on-brand storytelling across all F&B touchpoints within the property.
Candidate profile
Experience:
3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands
Proven experience in planning and executing integrated marketing campaigns
Hands-on experience managing social media accounts and digital content strategies
Exposure to developing marketing plans, brand strategies, and launch campaigns
Experience working with agencies, creative teams, and cross-functional stakeholders
Prior experience in a supervisory or senior executive marketing role is an advantage
Skills and knowledge:
Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies
Advanced understanding of social media platforms, content planning, and performance optimization
Ability to develop structured marketing calendars and annual marketing plans
Strong creative and strategic thinking, with the ability to translate brand vision into execution
Proficiency in Adobe Creative Suite and/or Canva for content development and approvals
Knowledge of campaign reporting, analytics, and KPI tracking to measure performance and ROI
Excellent project management skills with the ability to handle multiple campaigns simultaneously
Strong communication and storytelling skills, with attention to brand tone and consistency
Understanding of luxury hospitality brand standards and guest experience expectations
Ability to collaborate effectively with F&B operations, culinary teams, and marketing leadership
Education or certification:
Bachelor’s degree in marketing, communications, hospitality management, or a related discipline
Additional certifications in digital marketing, branding, or social media are a plus
Core work activities
The following are specific responsibilities and contributions critical to the successful performance of the position:
Marketing strategy & planning
Develop annual, outlet-specific marketing plans aligned with revenue and brand objectives
Define F&B brand strategies, positioning, and campaign direction for all outlets
Identify key commercial opportunities and seasonal activations
Campaign development & execution
Plan, brief, and execute integrated marketing campaigns across F&B outlets
Manage campaign timelines, deliverables, and stakeholder alignment
Oversee execution of promotions, launches, and experiential activations
Marketing calendar management
Own and maintain the F&B marketing calendar for the property
Coordinate all outlet campaigns, offers, events, and partnerships
Ensure alignment between marketing initiatives and operational readiness
Social media management
Oversee content strategy and day-to-day management of F&B social media channels
Create, curate, and approve engaging content aligned with brand tone
Monitor performance and optimize content based on insights and trends
Content development & brand execution
Collaborate on photo and video shoots, ensuring strong visual storytelling
Support the creation of campaign assets, menus, and promotional materials
Ensure consistency across all brand touchpoints and digital platforms
Launch planning & brand activations
Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives
Develop go-to-market strategies including teaser, launch, and sustain phases
Coordinate cross-functional teams to ensure successful execution
Reporting & performance analysis
Track campaign performance and prepare detailed reports with insights and recommendations
Analyze social media, digital, and campaign KPIs to optimize future initiatives
Present findings and learnings to the F&B Marketing Manager and leadership
Stakeholder & agency coordination
Work closely with culinary, operations, PR, and external creative agencies
Manage timelines, approvals, and deliverables across multiple stakeholders
Support media and influencer collaborations as part of campaign strategies
Preferred qualifications
Education: High school diploma or G.E.D. equivalent
Related work experience: At least 1 year of related work experience
Supervisory experience: No supervisory experience
License or certification: None
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J. Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers
About the Company
Marriott International is the world's largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and reported revenues of nearly $14 billion in fiscal year 2015. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott.
The company operates and franchises hotels and licenses vacation ownership resorts under 30 brands. Marriott International has more than 500,000 people working worldwide at managed or franchised properties, as well as at corporate offices. The company has been consistently recognized as a top employer and for its superior business ethics.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
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