Assistant F&B Marketing Manager

Required Skills

Candidates should have 3-5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands, with proven experience in integrated marketing campaigns and social media management. A Bachelor's degree in marketing, communications, or hospitality management is required, with additional digital marketing certifications being a plus. Strong expertise in F&B marketing, social media, content development, and project management is essential.

Job description / Role Job Type Full Time Job Location Dubai, UAE Nationality Any Nationality Salary Not Specified Gender Not Specified Arabic Fluency Not Specified Job Function Marketing, Advertising & PR Company Industry Travel, Hotel & Tourism Position summary The assistant F&B marketing manager is responsible for developing and executing strategic marketing initiatives for all F&B outlets at JW Marriott Marquis Dubai. Reporting to the F&B marketing manager, this role oversees marketing calendars, ensures seamless campaign execution, and drives outlet-specific positioning through tailored annual marketing plans. The position plays a key role in shaping F&B brand strategies, launch concepts, and promotional frameworks that enhance guest engagement and revenue. The role manages social media channels, supports content creation, and coordinates cross-functional stakeholders to deliver impactful, on-brand storytelling across all F&B touchpoints within the property. Candidate profile Experience: 3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands Proven experience in planning and executing integrated marketing campaigns Hands-on experience managing social media accounts and digital content strategies Exposure to developing marketing plans, brand strategies, and launch campaigns Experience working with agencies, creative teams, and cross-functional stakeholders Prior experience in a supervisory or senior executive marketing role is an advantage Skills and knowledge: Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies Advanced understanding of social media platforms, content planning, and performance optimization Ability to develop structured marketing calendars and annual marketing plans Strong creative and strategic thinking, with the ability to translate brand vision into execution Proficiency in Adobe Creative Suite and/or Canva for content development and approvals Knowledge of campaign reporting, analytics, and KPI tracking to measure performance and ROI Excellent project management skills with the ability to handle multiple campaigns simultaneously Strong communication and storytelling skills, with attention to brand tone and consistency Understanding of luxury hospitality brand standards and guest experience expectations Ability to collaborate effectively with F&B operations, culinary teams, and marketing leadership Education or certification: Bachelor’s degree in marketing, communications, hospitality management, or a related discipline Additional certifications in digital marketing, branding, or social media are a plus Core work activities The following are specific responsibilities and contributions critical to the successful performance of the position: Marketing strategy & planning Develop annual, outlet-specific marketing plans aligned with revenue and brand objectives Define F&B brand strategies, positioning, and campaign direction for all outlets Identify key commercial opportunities and seasonal activations Campaign development & execution Plan, brief, and execute integrated marketing campaigns across F&B outlets Manage campaign timelines, deliverables, and stakeholder alignment Oversee execution of promotions, launches, and experiential activations Marketing calendar management Own and maintain the F&B marketing calendar for the property Coordinate all outlet campaigns, offers, events, and partnerships Ensure alignment between marketing initiatives and operational readiness Social media management Oversee content strategy and day-to-day management of F&B social media channels Create, curate, and approve engaging content aligned with brand tone Monitor performance and optimize content based on insights and trends Content development & brand execution Collaborate on photo and video shoots, ensuring strong visual storytelling Support the creation of campaign assets, menus, and promotional materials Ensure consistency across all brand touchpoints and digital platforms Launch planning & brand activations Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives Develop go-to-market strategies including teaser, launch, and sustain phases Coordinate cross-functional teams to ensure successful execution Reporting & performance analysis Track campaign performance and prepare detailed reports with insights and recommendations Analyze social media, digital, and campaign KPIs to optimize future initiatives Present findings and learnings to the F&B marketing manager and leadership Stakeholder & agency coordination Work closely with culinary, operations, PR, and external creative agencies Manage timelines, approvals, and deliverables across multiple stakeholders Support media and influencer collaborations as part of campaign strategies Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you. JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J. Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates About the Company Marriott International is the world's largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and reported revenues of nearly $14 billion in fiscal year 2015. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. The company operates and franchises hotels and licenses vacation ownership resorts under 30 brands. Marriott International has more than 500,000 people working worldwide at managed or franchised properties, as well as at corporate offices. The company has been consistently recognized as a top employer and for its superior business ethics. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Apply Now