Conversion Rate Optimization (CRO) Internship

🏢 ArabyBrand
📍 Cairo, EgyptFull-timeHybrid
📅 Posted: Yesterday🔄 Updated: Yesterday
CV%
✨ AI Summary
This is an internship position for a Conversion Rate Optimization (CRO) Specialist at a growth agency focused on e-commerce brands in the MENA region. The role involves analyzing user behavior, identifying website friction points, and setting up experiments under the mentorship of senior experts. Key responsibilities include conducting heuristic evaluations, analyzing user data using tools like heatmaps and GA4, assisting in A/B test prioritization and setup, and contributing to client reports. Requirements include being a recent graduate or final-year student in a relevant field (Marketing, Business, UX/UI, Computer Science), comfort with numbers and spreadsheets, and a passion for problem-solving. Familiarity with Google Analytics, UX research, or heatmap tools is a plus, as is a basic understanding of HTML & CSS. Strong intellectual curiosity, attention to detail, and an interest in behavioral psychology are essential. Fluency in English is required.
Required Skills
Productivity & Workplace Tools
ExcelGoogle Sheets
Information Technology
HTMLCSS
Other
intellectual curiositybehavioral psychology
Soft Skills & Professional Competencies
Attention to Detail
Nice to have:
Information Technology
Google Analytics
Soft Skills & Professional Competencies
Research
Other
heatmap toolsMicrosoft ClarityHotjar
🎁 Benefits & Perks

Why Join Araby Brand?

  •  Learning Opportunities: Receive mentorship from industry experts and grow your skills in performance marketing.
  •  Collaborative Team: Work alongside a passionate, supportive, and talented group of marketers.
  •  Career Growth: Be part of a company that invests in your professional development and opens doors to advancement.
  •  Impactful Work: Contribute to campaigns that drive real results for businesses across the region.
  •  Flexible Environment: We support a healthy work-life balance, offering remote and hybrid working options.

If you’re enthusiastic about digital marketing and ready to take the next step in your career, we’d love to hear from you! Apply now and start your journey with Araby Brand.

Requirements
Education & Background: Recent graduate or final-year student in Marketing, Business Administration, UX/UI Design, Computer Science, or a related field. (No previous professional experience is required).Analytical Mindset: Comfortable working with numbers and spreadsheets (Excel / Google Sheets). You have a passion for finding patterns and solving problems.Basic Knowledge: Familiarity with the concepts of Google Analytics, UX research, or heatmap tools (Clarity/Hotjar) through academic projects, online courses, or self-study is a strong plus.Basic Technical Skills: A basic understanding of HTML & CSS (e.g., knowing how to inspect an element in a browser or change a button style) is highly preferred.Soft Skills: High intellectual curiosity, strong attention to detail, and a desire to learn behavioral psychology and optimization methodologies.Language: Good command of written and spoken English.
Description
About UsWe are a specialized growth agency focused on converting traffic into revenue. We don’t guess we test. We help e-commerce brands in the MENA region scale their businesses using data driven strategies, behavioral psychology, and rigorous A/B testing.We are looking for a curious, data-obsessed Intern CRO Specialist to join our team. In this role, you won't just look at numbers; you will actively investigate why users behave the way they do and help find solutions to improve their experience across the entire customer journey.Role OverviewAs an Intern CRO Specialist, you will support the growth team in analyzing user behavior, identifying friction points on client websites, and setting up experiments. This hands-on role is designed to develop your skills in UX research, web analytics, and A/B testing under the direct mentorship of senior experts.We are a specialized growth agency focused on converting traffic into revenue. We don’t guess we test. We help e-commerce brands in the MENA region scale their businesses using data driven strategies, behavioral psychology, and rigorous A/B testing.We are looking for a curious, data-obsessed Intern CRO Specialist to join our team. In this role, you won't just look at numbers; you will actively investigate why users behave the way they do and help find solutions to improve their experience across the entire customer journey.Role OverviewAs an Intern CRO Specialist, you will support the growth team in analyzing user behavior, identifying friction points on client websites, and setting up experiments. This hands-on role is designed to develop your skills in UX research, web analytics, and A/B testing under the direct mentorship of senior experts.Key ResponsibilitiesAudit & ResearchConduct heuristic evaluations on full websites (Home, Category, Product Pages) and checkout flows to identify user friction and UX bottlenecks.Analyze user behavior using heatmaps, scroll maps, and session recordings (using tools like Microsoft Clarity or Hotjar).Perform "Message Match" audits to ensure that digital ad copy aligns seamlessly with landing page content.Data AnalysisAnalyze conversion funnels in Google Analytics 4 (GA4) to pinpoint where users drop off and identify underperforming audience segments.Gather and synthesize qualitative data from customer surveys, feedback forms, and reviews to understand the motivation behind user actions.Prioritization & A/B TestingAssist in prioritizing test ideas using scoring frameworks (e.g., ICE or PIE) to focus on high-impact opportunities.Support the team in formulating strong, data-backed hypotheses for A/B tests.Assist in setting up, launching, and QA-ing A/B tests using tools like VWO, FigPii, Google Tag Manager, or similar platforms.Monitor live tests to ensure data accuracy and track statistical significance.Reporting & CommunicationAssist in creating clear, actionable reports summarizing audit findings and test results.Help translate complex quantitative and qualitative data into simple, digestible insights for clients.
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🎯 Overalli74%
⚡ Skillsi85%
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Ontology Match: 85.0
Matched:✓ Requirements Matching✓ Ontology Skills Mapping
📜 Eligibilityi49%
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Local: 19600%
🏗️ Career Fiti91%
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Seniority: 91.0
📋 Requirementsi67%
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Domain: 67.0
🔥 Motivationi78%
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Title Fit: 78.00