Description
1-Handling media agencies negotiations across (ATL, OOH, and Digital channels).2-Optimizing performance media campaigns to enhance student acquisition and improve conversion rates throughout the enrollment cycle.3-Working with the program manager to ensure a flawless lead cycle on the CRM (SLA for touchpoints with leads, dashboard reporting).4-Optimizing marketing automation funnels and closely monitoring SMS and email campaign performance to improve engagement, open rates, and conversion metrics.5-Developing SEO strategies in collaboration with the digital agency to achieve optimal search engine rankings and digital visibility.6-Implementing and managing website chatbot solutions, ensuring seamless technical integration and an effective lead management process.7-Managing financial processes related to media activities, including invoice handling, budget tracking, and credit card payment cycles.8-Optimizing content for media buying campaigns and developing A/B testing strategies to improve digital marketing performance.9-Coordinating the technical development of the website with the digital agency to ensure optimal website performance and user experience.