Requirements
Requires a Bachelor's degree in digital media, creative arts, marketing, computer science, or artificial intelligence, with 7-10 years of experience in creative production, digital content creation, or AI-enhanced marketing. Proficiency in AI creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT) and creative software (Adobe Creative Cloud, Figma, motion graphics tools) is essential, along with strong project management and leadership skills.
Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Creative Arts & Design
Company Industry
Retail
How you will make an impact (key responsibilities):
1. AI tool integration & automation enablement
Lead the adoption and optimization of AI platforms for content creation, imagery, video generation, and workflow automation.
Build and manage AI-driven solutions for scaling creative output, improving turnaround times, and enhancing content personalization.
Evaluate new AI tools, emerging technologies, and innovations relevant to visual creation and marketing productivity.
Train internal teams on AI usage, ensuring safe, brand-compliant, and consistent application.
2. Creative media production & digital content leadership
Oversee the development of high-quality digital content including videos, motion graphics, animations, and campaign visuals.
Manage creative briefs, storyboards, production pipelines, edits, and post-production to deliver premium creative assets.
Ensure all visual outputs align with brand guidelines, seasonal aesthetic directions, and marketing goals.
Coordinate with designers, content creators, videographers, and agencies to deliver best-in-class creative work.
3. Content governance, quality control & innovation
Establish quality standards for AI-generated and manually produced creative content.
Review, refine, and approve visual assets to ensure accuracy, consistency, and visual excellence.
Maintain organized digital libraries, design systems, and AI prompt libraries for efficient creative workflows.
Identify opportunities for enhancing productivity through upgraded systems, templates, and automation.
4. Cross-functional collaboration & marketing support
Partner with marketing, social media, CRM, PR, VM, and e-commerce teams to provide AI-enabled creative support.
Work with technology and data teams to ensure that AI tools are seamlessly integrated and secure.
Support leadership teams by developing high-impact visual concepts, pitch decks, creative prototypes, and innovation pilots.
Provide insights on content performance, process improvements, and AI-driven efficiencies.
Qualifications & skills
Bachelor’s degree in digital media, creative arts, marketing, computer science, artificial intelligence, or related field.
7-10 years of experience in creative production, digital content creation, or AI-enhanced marketing roles.
Proficiency in AI creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT-based tools, etc.) and creative software (Adobe Creative Cloud, Figma, motion graphics tools).
Strong understanding of premium brand aesthetics, visual storytelling, and design direction.
Experience managing creative workflows, multi-format content, and end-to-end media production.
Strong project management, leadership, and stakeholder coordination skills.
Ability to translate marketing objectives into visually compelling, AI-enabled creative concepts.
Highly organized, innovative, detail-oriented, and comfortable working in a fast-paced, multi-brand environment.
About the Company
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
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