✨ AI Summary
The Trade Marketing Executive will be responsible for ensuring the proper execution and visibility of Point of Sale (POS) materials, both internally and externally. This role involves working with the Sales team to optimize POS utilization in outlets according to KPIs and activity plans. The executive will also monitor competitor activities, gather customer needs for POSM and displays, and assist in executing Below-The-Line (BTL) activities such as in-store activations, roadshows, events, and production. Additionally, they will conduct marketing surveys, market visits, track customer sales performance growth, prepare reports, and share insights to optimize strategy. The role also includes planning and managing in-store displays, product launches, promotional campaigns, and merchandising activities.
Requirements
From 2 to 6 years of experience in Trade marketing , Sales , Brand ambassador .Very good command of English languageComputer skills: MS word , MS Excel skills, -MS PowerPoint and Ms outlook skills advanced
Description
Key Responsibilities:Ensure proper execution and visibility of the external and internal POS .Work with the Sales team to ensure effective utilization of POS in the outlets in keeping with the KPIs and activity plan.Monitoring the competitors activities to be our VOM .Collect our customer's needs of Posm , displays , etc)Assist in the execution of our BTL Activities ( In store Activations / Roadshow / Events / production )Conduct Marketing surveys / Market visits.Track customers sales performance growth, prepare reports, and share insights to optimize strategy.Plan and manage in-store displays, product launches, promotional campaigns, and merchandising activities.