✨ AI Summary
The Senior Marketing Specialist will develop and execute comprehensive marketing strategies within the food industry. This role involves managing digital marketing campaigns across various platforms, conducting market research, and collaborating with internal teams to align marketing efforts with business objectives. The specialist will oversee brand positioning, monitor campaign performance, and mentor junior team members. A Bachelor's degree in Marketing or Business Administration is required, along with 3-5 years of marketing experience, at least 2 of which must be in the food sector. Strong analytical, communication, and leadership skills are crucial for success in this fast-paced, on-site role.
Requirements
Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).Minimum 3–5 years of experience in marketing, with at least 2 years in the food industry is a must.Proven track record in managing successful marketing campaigns.Strong knowledge of digital marketing tools (Google Ads, Meta Ads Manager, SEO tools, CRM systems).Excellent communication, leadership, and project management skills.Creative mindset with strong analytical abilities.Ability to work under pressure and deliver results in a fast-paced environment.
Description
Develop and implement comprehensive marketing strategies tailored to the food industry.Manage digital marketing campaigns across social media, search engines, and email platforms.Conduct market research and competitor analysis to identify opportunities and trends.Collaborate with sales and product development teams to align marketing initiatives with business goals.Oversee brand positioning, messaging, and promotional activities.Monitor and analyze campaign performance using analytics tools, providing actionable insights.Lead and mentor junior marketing team members.Build strong relationships with external agencies, suppliers, and partners.