Requirements
Requires a BS/BA degree in Marketing or Business, with an MBA being preferred. Must have 3-5 years of marketing experience with a brand management background, including hands-on experience in NPD management and product launch execution within FMCG, QSR, or a related consumer goods environment. Experience with consumer research methodologies and insight platforms, as well as managing cross-functional projects and external agencies, is essential. GCC market experience is a strong advantage.
Description
Job Purpose: The Assistant Marketing Manager is a key marketing leadership role within Pizza Hut and the broader Americana Restaurants organization. We are seeking a dynamic and results-driven professional to join our marketing team. In this role, you will take ownership of brand strategy execution, new product development (NPD) pipeline management, and go-to-market launches — while collaborating closely with cross-functional teams to drive brand growth and customer engagement across the UAE market.Job Responsibilities:1. Brand Strategy & Campaign ManagementAssist in the development and execution of brand strategies and campaigns across the UAE market.Conduct market research to identify consumer trends, competitive landscape, and category opportunities.Manage marketing campaigns from concept to execution across digital, social media, print, and in-store channels.Monitor and analyze campaign performance, providing data-driven insights and recommendations for optimization.2. New Product Development (NPD) ManagementOwn and manage the end-to-end NPD pipeline for the UAE market, from concept generation through to product launch.Lead the development of new product briefs, working closely with culinary, supply chain, and operations teams to ensure feasibility and alignment.Manage consumer research and concept testing (e.g. Zappi) to validate product ideas and generate actionable insights prior to launch.Track and maintain the NPD tracker across multiple product lines and markets, ensuring visibility of timelines, milestones, and dependencies.Partner with the Regional teams on the product and innovation calendar, contributing local market perspective to influence regional innovation priorities.Manage product transitions and ingredient/formulation changes across markets, coordinating with relevant internal and external stakeholders.3. Marketing Calendar ManagementOwn and maintain the annual marketing calendar, integrating NPD launches, brand campaigns, seasonal activations, and key trading periods.Coordinate with internal teams to align timelines, deliverables, and resource allocation across all planned activities.Proactively flag risks or conflicts in the calendar and propose solutions to keep plans on track.4. Stakeholder & Agency ManagementBuild and maintain strong relationships with key internal stakeholders including Operations, Supply Chain, Finance, Digital, and the Regional Marketing team.Manage relationships with external agencies and partners — including creative, media, research, and licensing — ensuring briefs are clear and outputs are delivered on time and on brand.Liaise with Franchisor marketing, NPD & Supply Chain teams to ensure all brand activities are aligned with global guidelines and approval processes.Manage IP and licensing partnerships where relevant to NPD activations, including legal and compliance coordination.5. Analytics & ReportingTrack and report on KPIs for brand and NPD initiatives, including sales performance, brand health metrics, and campaign effectiveness.Utilize consumer insight tools and data platforms to monitor brand health and inform marketing decisions.Prepare regular performance reports and present findings to senior management.Strategic Accountabilities :Partner with the MENA Regional team on the product and innovation calendar to influence and shape future innovation for the local consumer.Maintain a deep understanding of the local consumer and ensure every brand and product decision is grounded in consumer needs and insights.Contribute to the development of the annual brand plan and long-term NPD innovation roadmap.Academic Qualifications:BS/BA degree in Marketing, Business.MBAExperience:3–5 years of marketing experience with a brand management backgroundHands-on experience in NPD management and product launch execution within FMCG, QSR, or a related consumer goods environmentExperience working with consumer research methodologies and insight platforms (e.g. Zappi, YouGov, Nielsen, Kantar)Experience managing cross-functional projects and external agenciesGCC market experience is a strong advantage