Requirements
The Marketing Manager will be responsible for executing the brand marketing plan, driving restaurant sales and transactions by partnering with various teams. Key responsibilities include owning the marketing calendar execution, managing digital home delivery plans, supporting commercial performance through pricing and promotions, identifying local market opportunities, coordinating communication materials, leveraging consumer insights, managing budgets, and conducting campaign analysis. A Bachelor's Degree in Marketing or a related field is required, with an MBA preferred. Experience of 6-8 years in Marketing within the QSR industry is essential.
Description
Job Purpose:Marketing Manager Krispy Kreme is responsible for execution of the brand marketing plan, brand strategy, strategic planning and management. The position will partner with the Franchisors Team, Brand Operations, Digital Marketing and Cluster Marketing teams to drive Restaurant Sales and Transactions. Responsibilities:Own the execution of the marketing calendar by coordinating campaign timelines, supporting marketing mix recommendations, developing creative briefs, and working closely with local teams to cascade and deliver campaigns. Manage digital home delivery plan and role out execution, including local digital campaigns, social media initiatives, influencer activations, and performance tracking in collaboration with agencies and internal teams. Support commercial performance by executing pricing, value propositions, and promotional mechanics, ensuring alignment with margin targets, sales objectives, and brand positioning across markets. Identify and execute local market opportunities such as partnerships, sponsorships, store openings, and transactional initiatives that drive traffic and sales. Coordinate internal and external brand communication materials, including in-store POP, community flyers, radio assets, and other localized marketing touchpoints, ensuring brand consistency. Leverage consumer research, market insights, and competitor analysis to support campaign optimization, understand consumer behavior, and recommend product or communication improvements aligned with market needs. Track and manage the assigned marketing budget, ensuring spend efficiency, timely execution, and alignment with agreed financial targets. Collaborate with cross-functional teams (Operations, Supply Chain, Finance, Agencies) to ensure seamless execution of marketing initiatives and achievement of KPIs. Own and execute Krispy Kreme retail sales and trade marketing initiatives, including in-store promotions, seasonal offers, traffic-driving mechanics, ensuring strong coordination with Operations to maximize retail performance. Conduct pre- and post-campaign analysis, setting clear objectives upfront and reviewing sales uplift, traffic, ROI, and execution effectiveness post-launch, translating learnings into actionable improvements for future campaigns. Ensure alignment with Krispy Kreme International on global campaign frameworks, adapting toolkits, assets, and guidelines for local market execution while maintaining global brand consistency and standards. Education:Bachelor's Degree. In Marketing or related field MBA preferred Experience:6-8 years experience with proven results in Marketing at QSR industry Skills Proficient with Word, Excel, PowerPoint Strong communication skills Highly motivated , Creative and Agile Strategic decision making skills Team Management skills to lead the Marketing teams across the Region Strategic business-building oriented thinker Excellent verbal and written communication skills