Requirements
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in marketing, brand activation, or related leadership roles. Strong experience in the GCC market and beauty industry is preferred, along with robust analytical, strategic thinking, project management, and communication skills. Fluency in English is required, and Arabic is an advantage.
Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Retail
Objective:
To lead and drive omnichannel brand activation strategies across the GCC region by translating global commercial strategies into impactful local executions. The role focuses on increasing brand engagement, customer acquisition, store traffic, customer lifetime value, and purchase frequency through integrated campaigns, CRM initiatives, and customer-focused activations.
Key Responsibilities:
Lead and manage brand activations across GCC markets including in-store experiences, member events, special initiatives, and personalized communications.
Translate global commercial calendars into localized activation plans and provide feedback and market insights.
Drive CRM initiatives to grow, activate, and engage customer databases.
Manage activation budgets and ensure effective utilization.
Collaborate with Campaigns, Digital Commerce, PR, Influencers, Wholesale, and other stakeholders to deliver omnichannel experiences.
Analyze market trends, competitor activities, and customer insights to recommend improvements.
Ensure all brand communications align with brand identity across online and offline channels.
Foster innovation and generate new concepts to enhance customer experience and brand growth.
Desired Experience:
Minimum 7 years of experience in marketing, brand activation, or related roles with leadership experience.
Bachelor’s degree in Marketing, Business Administration, or related field.
Strong experience in GCC market and beauty industry is preferred.
Strong analytical, strategic thinking, and project management skills.
Excellent communication skills (written and verbal).
Fluent in English; Arabic is an advantage.
Strong understanding of brand management, customer engagement, CRM, and omnichannel marketing.
About the Company
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
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