Requirements
Requires a Bachelor's degree in Marketing or Business with 3-5 years of experience in CRM and marketing automation, preferably in fintech or crypto. Must have hands-on experience with Braze or similar platforms, a strong analytical mindset, and familiarity with lifecycle marketing metrics and regulated environments.
Description
Description:As a Marketing Automation Manager and Customer Journey Manager in the crypto space, you will play a key role in optimizing user journeys across our digital asset ecosystem. You will leverage advanced marketing automation tools and data-driven strategies to enhance user engagement, retention, and lifetime value. This role focuses on delivering highly personalized experiences to traders and crypto users, driving growth and loyalty in a fast-paced, regulated environment.Key Responsibilities1. Strategize and Implement Marketing AutomationDesign and execute marketing automation strategies across crypto platforms (web, app, trading interfaces).Build, launch, and optimize automated campaigns (onboarding, activation, retention, re-engagement).Develop and manage campaigns using tools such as Braze, ensuring continuous optimization and performance improvement.Manage lifecycle campaigns including KYC completion, first trade activation, deposits, and trading behavior.Continuously optimize campaign performance to maximize ROI, engagement, and conversion rates.2. Manage Customer JourneyAnalyze and optimize the full user lifecycle—from onboarding to active trading and retention.Develop segmented and personalized communication flows based on user behavior (trading activity, wallet usage, portfolio trends).Enhance user experience through targeted messaging across channels (email, push, in-app, SMS).Collaborate cross-functionally to ensure a seamless and consistent user journey.3. Data Analysis and ReportingTrack and analyze campaign performance, user engagement, and lifecycle metrics (CAC, LTV, retention, churn).Use data insights to refine targeting, messaging, and automation workflows.Create dashboards and reports for senior management with actionable insights.4. Collaboration and CoordinationPartner with product, growth, compliance, and trading teams to align on user experience and messaging.Work closely with tech teams to integrate and optimize CRM, CDP, and marketing automation tools.Support go-to-market strategies for new crypto products, features, and token launches.5. Innovation and ComplianceStay updated on crypto trends, Web3 innovations, and user behavior in digital asset markets.Ensure all campaigns comply with crypto regulations, KYC/AML requirements, and regional marketing laws.Drive experimentation (A/B testing, personalization strategies) to continuously improve performance.QualificationsBachelor's degree in Marketing, Business, or a related field.3–5 years of experience in CRM and marketing automation, ideally within fintech, crypto, or online trading environments.Hands-on experience building and optimizing campaigns using Braze or similar marketing automation platforms.Background in fintech or crypto is strongly preferred, with understanding of trading platforms, wallets, or digital assets.Strong analytical mindset with experience in data-driven marketing and performance tracking.Familiarity with lifecycle marketing metrics (CAC, LTV, retention, churn).Experience working in regulated environments with knowledge of compliance (KYC/AML, financial promotions).Excellent communication and stakeholder management skills.