Requirements
Technical RequirementsExperience: 3–5 years in a dedicated Marketing Automation role (Agency or High-Volume Corporate environment preferred).Platform Expertise: Hands-on experience with Oracle Eloqua (highly preferred), Marketo, or Salesforce Marketing Cloud.Languages: Basic HTML/CSS for email template troubleshooting and landing page tweaks.Data Savvy: Strong understanding of Excel for data cleaning and list management.Multi-Channel: Experience with WhatsApp Business API and SMS gateway integrations.
Description
We are currently looking for Marketing Automation Analyst which will be responsible for the end-to-end execution of omnichannel campaigns (Email, WhatsApp, SMS) and the management of web forms across the portfolio of 30+ world-class exhibitions. The goal is to ensure that every campaign is delivered with 100% accuracy, on time, and optimized for maximum engagement.Key Responsibilities:1. High-Volume Campaign ExecutionOmnichannel Deployment: Build, test, and deploy 70+ weekly campaigns across Email (EDM), WhatsApp, and SMS using Oracle Eloqua (and integrated messaging tools).Segmentation: Manage complex database queries to build targeted audience segments, ensuring the right message reaches the right persona at the right time.A/B Testing: Systematically test subject lines, content layouts, and send times to improve open and click-through rates across the portfolio.2. Web Forms & Lead CaptureForm Architecture: Create and manage web forms and landing pages for all show websites, ensuring seamless data flow into the CRM/Marketing Automation platform.Tracking & Attribution: Ensure all digital touchpoints are correctly tagged (UTM parameters) to provide clear attribution for marketing ROI.3. Automation & Lifecycle JourneysNurture Flows: Build and maintain automated "Always-On" journeys, such as registration confirmations, abandoned cart sequences, and post-show follow-ups.Workflow Optimization: Identify opportunities to automate manual campaign requests to reduce turnaround time and human error.4. Quality Assurance (QA) & GovernanceThe "Zero-Error" Standard: Perform rigorous testing on all campaigns (links, personalization tokens, mobile responsiveness) before deployment.Deliverability Monitoring: Monitor sender reputation and bounce rates to ensure our communications stay out of the spam folder.5. Reporting & AnalyticsPerformance Tracking: Provide weekly reports on campaign performance (Open rates, CTR, conversion rates) to show leads and stakeholders.Database Hygiene: Actively manage "Unsubscribes" and "Hard Bounces" to maintain a healthy and compliant marketing database.