Requirements
4–5+ years of hands-on experience in social media management, content creation, or digital marketing (specifically in the music, entertainment, or media sectors).Languages: Fluent in English is a mustDeep understanding of artist branding, music campaign rollouts, and entertainment marketing.Proven track record of managing and scaling high-performing Instagram and TikTok accounts professionally.Expert mastery of short-form video formats (TikTok/Reels/Shorts), viral mechanics, hooks, and platform-specific best practices.Solid experience running and optimizing paid social campaigns (Meta Ads, TikTok Ads).Proficiency with analytics tools, performance reporting, and audience growth tactics.Hands-on skills with mobile video editing applications (CapCut, VN, etc.), Canva, and social management tools.Familiarity with leveraging AI tools to streamline content workflows without compromising creative authenticity.High level of ownership, proactive initiative, and attention to detail.
Description
We are looking for an experienced Senior Social Media & Content Specialist who lives and breathes music marketing, artist branding, and digital culture. You know how to translate a track, an album rollout, or an artist’s identity into compelling content that drives real audience growth—especially across TikTok and Instagram.In this role, you will take full ownership of content strategies and execution, working at the intersection of music, creative storytelling, and performance data. You are a senior-level individual contributor who can seamlessly move from high-level campaign planning to hands-on content creation and optimization.What You’ll DoDrive Strategy & Execution: Lead end-to-end social media and content strategies for artist releases, campaigns, launches, and brand initiatives.Content Creation & Planning: Plan, shoot, edit, schedule, and manage high-impact content calendars across TikTok, Instagram, YouTube, X, and Facebook.Creative Collaboration: Work closely with artists, videographers, designers, and editors to produce culturally relevant, platform-native visual content.Fan Community & Growth: Build and implement content hooks, storytelling formats, and community management practices that foster deep audience connection and growth.Paid Media Management: Set up, run, and optimize paid social media campaigns to boost release visibility and campaign reach.Analytics & Optimization: Track platform insights and performance metrics to generate actionable reports and refine future content strategies.Stay Ahead of Trends: Monitor platform algorithms, viral audio, short-form video trends, and music marketing shifts to keep our content ahead of the curve.Campaign Support: Lead creative brainstorming sessions, support on-set content shoots, and manage execution during major release moments.