✨ AI Summary
The Social Media Specialist will be responsible for building and executing social media strategies, generating engaging daily content, and managing company pages across various platforms. This role involves moderating user-generated content, creating editorial calendars, and analyzing social data to improve performance. The specialist will also collaborate with other departments to manage reputation and coordinate actions.
Key requirements include 2-3 years of experience in social media marketing or as a Digital Media Specialist, excellent consulting, writing, editing, presentation, and communication skills. A strong understanding of social networking, social analytics tools, web design, web development, CRO, SEO, and online marketing channels is necessary. The ideal candidate will have a positive attitude, be detail and customer-oriented, and possess good multitasking and organizational abilities.
Requirements
2-3 years experience in social media marketing or as a Digital Media SpecialistExcellent consulting, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of web design, web development, CRO and SEOKnowledge of online marketing and good understanding of major marketing channelsPositive attitude, detail and customer oriented with good multitasking and organisational ability
Description
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationGenerate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionSet up and optimize company pages within each platform to increase the visibility of company’s social contentModerate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedulesContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions