Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field5-8 years of Digital Marketing experience, including team leadership.Strong expertise in Performance Marketing, Lead Generation, Content, Social Media, SEO/SEM, CRM, and AnalyticsProven track record in managing campaigns, budgets, teams, and delivering measurable business results.String analytical, commercial, leadership, and project management skills.Excellent Command of English.MBA in Marketing is preferred.Professional certification in Digital Marketing, Performance Marketing or related filed are highly preferred.
Description
Job Summary:Lead the company's digital marketing strategy, team, budget, and performance to strengthen brand positioning, generate qualified leads, and deliver measurable business growth.Key Responsibilities:Develop and execute annual and quarterly digital marketing plans aligned with business and sales objectives.Lead and develop the digital marketing team, set KPIs, manage resources, and evaluate performance.Own digital brand positioning, awareness, content strategy, creative direction, and online reputation.Lead social media, SEO / SEM , website, landing pages, and content performance.Plan and optimize paid media, product lunches, awareness, seasonal, and lead generation campaigns across, Google, Meta, LinkedIn, and relevant platforms.Manage the full customer journey and marketing funnel, including funnel, including audience segmentation, lead attribution, CRO, A/B testing, and conversion optimization.Drive CRM, remarketing, email marketing, lead nurturing, and marketing automation initiatives.Partner with Sales, Business Teams, and Management, to improve lead quality, conversion, and revenue contribution.Manage budget, forecasts, agencies , freelancers, and vendors, optimizing resources and spending based on performance and ROI.Analyze customer insights, audience behavior, competitors, market trends, and campaign performance to identify growth opportunities.Track KPIs through GA4, Google Ads, Meta Business Suite, Search Console, CRM, and other analytics tools.Ensure accurate tracking, pixels, analytics, attribution, digital assets, and account governance.Provide management with concise performance reports, business insights, forecasts, and corrective actions.Leverage AI and MarTech to improve automation, personalization, analytics, content, and marketing efficiency.