Requirements
Requires 4-7 years of experience in growth, commercial strategy, business planning, or a related field (fintech, e-commerce, or retail experience is a plus). Must possess strong commercial acumen, excellent analytical skills, and experience in cross-functional collaboration. Fluency in English and Arabic is essential.
Description
About TRUTRU is one of Egypt's leading Buy Now, Pay Later (BNPL) platforms, on a mission to make everyday purchases more accessible and flexible for consumers across the country. As we scale, we're building out a Growth team focused on driving commercial performance — identifying where the biggest opportunities lie, building the plans to capture them, and working across the business to make them happen.About the RoleWe're looking for a Growth Manager who thinks commercially first. This role is less about running individual campaigns and more about setting the strategic direction: identifying growth levers across merchants, verticals, and customer segments, building the business case and plan behind them, and driving execution with the teams that bring them to life. You'll work closely with Commercial, Marketing, Product, and Data teams to turn opportunities into measurable revenue and volume growth.What You'll DoDevelop and own TRU's growth strategy and commercial plans — identifying priority merchants, verticals, and customer segments to drive transaction volume and revenueBuild the business case for new growth initiatives, including sizing the opportunity, defining the approach, and setting success metricsTranslate strategy into concrete action plans, working cross-functionally with Commercial/BD, Marketing, and Product to execute against themAnalyze performance across merchants, categories, and channels to identify what's working, what's not, and where to double downPartner with the Commercial/BD team to shape merchant-facing growth initiatives (offers, promotions, co-marketing) that drive mutual valueOwn the growth roadmap and reporting — setting targets, tracking progress against KPIs, and course-correcting as neededWork Backwards from P&L and respective goalsConduct market and competitor analysis to spot emerging opportunities and risks in the BNPL and broader fintech/retail landscapePresent growth plans, business cases, and performance updates to senior leadership and align stakeholders around prioritiesContinuously test and validate new growth hypotheses, iterating quickly based on resultsRequirements4–7 years of experience in growth, commercial strategy, business planning, or a related role — fintech, e-commerce, or retail experience is a strong plusStrong commercial acumen with a track record of building and executing plans that moved the needle on revenue or volumeExcellent analytical skills — comfortable working with data to size opportunities, build business cases, and track performanceExperience working cross-functionally with Commercial, Marketing, and Product teams to bring strategy to lifeStrong stakeholder management skills, with the ability to influence and align senior leadershipStructured, strategic thinker who can also roll up their sleeves and drive executionFluent in English and ArabicWhy Join TRUShape the commercial growth strategy of one of Egypt's fastest-growing fintechsHigh-visibility role with direct exposure to senior leadership and company-wide strategic decisionsA fast-paced, entrepreneurial environment where strategic thinking translates quickly into action