Requirements
The ideal candidate is a director-level brand marketer with experience managing a brand across multiple markets, combining strategic ownership with hands-on execution. Must have experience in healthcare brand marketing (aesthetics, consumer health, dermocosmetics, pharma, or medical devices), running a brand regionally or globally, marketing to both healthcare professionals and consumers, and delivering strategy hands-on. Experience working with sales or distributor teams is essential. Nice to have experience in aesthetic injectables, GCC/CIS markets, and launch experience.
Description
Global Brand Marketing Director, AestheticsDubai | Hybrid | Travel around 30%The OpportunityA global biopharmaceutical organisation is building its aesthetics franchise and is hiring the first dedicated marketing lead for its established aesthetic injectable brand across the Middle East and Europe, with the GCC and CIS as the priority markets. The role is strategic and operational, owning the brand strategy and the hands-on delivery.The RoleReports to the VP-level global head of marketing for the franchise, working through a direct team, distributor partners, cross-functional colleagues and agencies.Brand strategy, positioning and messaging across the territoriesOne brand platform for the markets, and the toolkits they localiseCampaign and congress delivery with the direct team and distributor marketsInsight and performance across the marketsAgency and external partner relationshipsWhat We're Looking ForA director-level brand marketer who has run a brand across several markets and combines strategic ownership with hands-on delivery. A clear understanding of how demand is built in healthcare, through physicians and opinion leaders before the consumer, and of the commercial performance of the markets. Experience leading a brand through direct and distributor markets and bringing them behind one platform.Must HavesBrand or product marketing ownership of a healthcare brand, in aesthetics, consumer health, dermocosmetics, pharma or medical devicesA brand run across several markets in a regional or global role above country level, in GCC, CIS, Latin America or a comparable regionMarketing to both healthcare professionals and consumers, with demand built through the professional firstStrategy set and delivered hands-on, without a standing teamExperience working with sales or distributor teams to take a brand to marketBased in DubaiNice to HavesBrand marketing on an aesthetic injectableExperience in the GCC or CIS marketsLaunch experience across several marketsMessaging built from clinical data with medical, regulatory and legal colleaguesThe GrowthThe organisation's aesthetics portfolio is set to broaden beyond the current brand, and marketing for the territories will grow with it. For the person in this seat, that means a wider portfolio to lead over time, built on the brand platform they put in place.