Requirements
The role requires 2-3 years of hands-on experience as a Media Buyer or Performance Marketer, with mandatory strong experience in Meta Ads Manager and good experience in TikTok Ads Manager. Candidates should have a solid understanding of paid social media advertising, performance marketing, and key metrics like ROAS, CPA, and CPL. Experience managing various campaign objectives, including Conversion, Sales, and Lead Generation, along with analytical and problem-solving skills, is essential. Knowledge of Excel/Google Sheets and the ability to analyze creative performance are also required. Previous agency experience is highly preferred.
Description
Job Description:Potential HR is hiring on behalf of its client, a Marketing Agency specialized in the Restaurants & F&B sector, for a Media Buyer to plan, manage, optimize, and analyze paid social media campaigns across multiple client accounts.The role requires strong hands-on experience with Meta Ads and TikTok Ads, with a performance-driven mindset and the ability to manage campaigns from strategy and setup through optimization, analysis, and reporting.Key ResponsibilitiesPlan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and TikTok Ads.Develop media buying strategies based on clients business objectives, target audiences, budgets, and performance KPIs.Manage multiple client accounts and advertising campaigns simultaneously.Monitor campaign performance and continuously optimize budgets, audiences, placements, creatives, bidding strategies, and campaign structures.Analyze key performance indicators including ROAS, CPA, CPL, CTR, CPC, CPM, Conversion Rate, and Cost per Purchase.Conduct audience research and develop targeting strategies including retargeting, Lookalike Audiences, and funnel-based campaigns.Build and manage campaigns across different objectives including Sales, Conversions, Lead Generation, Traffic, and Engagement.Conduct structured A/B testing across creatives, audiences, offers, placements, and campaign approaches.Work closely with Graphic Designers, Content Creators, Account Managers, and other marketing team members to develop high-performing advertising creatives.Track advertising budgets and ensure effective allocation of media spend across campaigns and accounts.Identify underperforming campaigns, diagnose performance issues, and implement corrective actions.Prepare weekly and monthly campaign performance reports with clear insights and actionable recommendations.Provide performance insights based on campaign data rather than assumptions.Stay updated with changes, trends, and best practices across Meta and TikTok advertising platforms.Requirements2–3 years of proven hands-on experience as a Media Buyer, Performance Marketer, or similar role.Strong hands-on experience with Meta Ads Manager is mandatory.Good hands-on experience with TikTok Ads Manager is required.Strong understanding of paid social media advertising and performance marketing.Solid knowledge of key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM, and Conversion Rate.Experience managing Conversion, Sales, Lead Generation, Traffic, Engagement, Retargeting, and Lookalike Audience campaigns.Ability to manage multiple campaigns, advertising accounts, budgets, and clients simultaneously.Strong analytical and problem-solving skills with the ability to make optimization decisions based on performance data.Good understanding of marketing funnels, customer journeys, targeting, and retargeting strategies.Good knowledge of Excel or Google Sheets for campaign analysis and reporting.Ability to analyze creative performance and provide recommendations to creative and content teams.Previous experience within a Marketing or Advertising Agency is highly preferred.Previous experience managing campaigns for Restaurants, F&B brands, Food Delivery, or similar businesses is a strong plus.Experience with E-commerce, FMCG, Cloud Kitchens, or local businesses is also preferred.Strong attention to detail and ability to manage advertising budgets responsibly.Working ConditionsWorking Days: Saturday to ThursdayDay Off: FridayWorking Hours: 10:00 AM – 6:00 PMLocation: 5th Settlement, New CairoWorking Model: On-Site