✨ AI Summary
The Sr. Media Buyer will be responsible for identifying target audiences, planning and optimizing media campaigns, and managing budgets. This role involves comparing and negotiating rates, experimenting with new platforms, ensuring creative ad placement, and monitoring costs and ROI. The Sr. Media Buyer will also be responsible for reporting to clients and building long-term relationships.
Requirements
Proven experience as Media Buyer or similar role; experience in digital media is preferredFamiliarity with media-buying, planning and researchInterest in following advertising and media trendsWorking knowledge of media analytics software (e.g. comScore)Excellent communication and negotiation skillsOrganizational and multitasking abilitiesAttention to detailCritical thinking skillsBSc/BA in Marketing, Advertising or related field
Description
Help identify target audiences and plan media campaignsCompare and negotiate rates, ad space and airtimeOptimize plans and budgets according to the best media mixPrepare schedules and adjust when neededExperiment with new platforms and channelsEnsure ads are creative and displayed appropriatelyMonitor costs and return on investment (ROI)Report to clients and build long-term relationships