Manager - Brand Training

Required Skills

Candidates should possess a Bachelor's degree in Business, HR, or Retail Management and have over 5 years of experience in training or retail management, with at least 2 years in a managerial capacity. Strong knowledge of retail operations, brand needs, and performance management systems, along with excellent communication, presentation, and interpersonal skills, are essential.

Job description / Role Job Type Full Time Job Location Dubai, UAE Nationality Any Nationality Salary Not Specified Gender Not Specified Arabic Fluency Not Specified Job Function HR, Recruitment & Training Company Industry Retail Objective: The Manager – Brand Training will be responsible for creating, implementing, and overseeing training programs specific to the brand’s products and services within a large retail group. This position will focus on employee development through tailored training sessions aimed at enhancing product knowledge, driving performance, and ensuring succession planning for store employees. The role will also track KPIs and employee performance to customize training needs and maintain high standards of customer experience and brand excellence. Key Responsibilities: Brand-Specific Training & Development Design and deliver engaging product-specific training programs for all retail store employees, ensuring they are well-versed in the brand’s product offerings, features, and benefits. Collaborate with the product team to stay updated on new product launches and promotional materials to integrate into training modules. Conduct in-store training sessions and workshops to enhance product knowledge, customer service, and sales techniques specific to the brand. Create and maintain an up-to-date training manual with clear guidelines on product knowledge, store operations, customer interaction protocols, and brand culture. Performance Tracking & KPI Management Monitor employee performance through key performance indicators (KPIs) like sales, customer feedback, and product knowledge retention. Use performance data to identify training gaps and customize learning tracks to improve performance metrics across different employee levels. Work closely with store managers to understand performance challenges and provide on-the-job coaching and development solutions. Succession Planning & Employee Growth Design and implement a succession plan for employees by identifying high-potential talent and preparing them for future roles within the brand and organization. Track and assess employee progression, ensuring that training efforts are aligned with career advancement goals. Collaborate with HR to align employee development programs with the overall talent management strategy, including cross-training for broader roles. Conduct regular performance reviews in collaboration with store managers to assess readiness for promotions and job rotations. Customized Learning & Development Programs Create targeted training tracks for various employee levels (e.g., sales associates, supervisors, store managers) to ensure that learning is role-specific and relevant to their day-to-day responsibilities. Use learning management systems (LMS) and other digital tools to track training progress, certifications, and compliance with brand standards. Develop customized learning programs based on feedback from store managers and employees, ensuring continual improvement and engagement with the training process. Store Employee Engagement Build a strong learning culture within stores by promoting the importance of continuous development and engagement. Foster employee participation in training sessions through gamified learning, competitions, and interactive sessions. Implement regular employee feedback mechanisms to evaluate training effectiveness and make necessary adjustments to learning programs. Encourage and facilitate store leadership to actively support employee participation in training and development. Reporting and Analytics Regularly report on training effectiveness, tracking employee development metrics, and assessing the ROI of training programs. Present data to senior management on employee training outcomes, including improvements in KPIs like sales, customer service, and retention rates. Provide insights and recommendations to enhance the training framework and optimize employee development programs. Desired Experience: Bachelor’s degree in Business, HR, Retail Management, or related field. 5+ years of experience in training or retail management, including 2+ years in a managerial role. Strong knowledge of retail operations, brand needs, and performance management systems. Excellent communication, presentation, and interpersonal skills. About the Company The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few. Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so. Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Apply Now