Requirements
A Bachelor's degree in Business, Sales, or a related field is required, along with a minimum of 5 years of experience in bottled water or FMCG sales within the UAE market. The role demands demonstrated leadership in sales teams, in-depth knowledge of the consumer and retail landscape in Dubai, Abu Dhabi, and Sharjah, and proficiency in English. Experience with CRM and merchandising software is preferred.
Description
Job description / Role
Job Type
Full Time
Job Location
Umm Al Quwain, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Sales - Retail
Company Industry
Retail
Objective:
This position is responsible for supervising field sales operations and ensuring efficient distribution of Bisleri’s bottled water products—both 5-gallon and PET packs. The role ensures achievement of sales targets, market coverage, merchandising execution, and team performance in line with brand standards.
Key Responsibility:
Supervise and support sales representatives and merchandisers across D2C, B2B, and retail segments.
Monitor day-to-day operations, deliveries, and product placement across residential, HORECA, and retail locations.
Build and maintain client relationships with households, offices, construction sites, and retail stores.
Track sales performance, identify new business opportunities, and share competitor insights with Sales Managers.
Ensure on-shelf visibility, planogram compliance, and promotional execution in retail outlets.
Train sales staff on product knowledge, customer engagement, and route planning best practices.
Coordinate with logistics and distribution partners for stock availability and route efficiency.
Ensure all sales activities comply with trade, health, and safety regulations.
Desired Experience:
Bachelor’s degree in Business, Sales, or a related field (or equivalent practical experience).
Minimum 5 years of experience in bottled water or FMCG sales within the UAE market.
Demonstrated ability to lead sales teams and deliver results across multiple locations.
In-depth knowledge of consumer and retail landscape, especially in Dubai, Abu Dhabi, and Sharjah.
Proficient in English; Arabic and Hindi are a plus.
Experience with CRM tools and merchandising software is preferred.
About the Company
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
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