Requirements
Requires a minimum of 8-9 years of professional experience in integrated campaign development and execution, with a proven track record of leading successful, award-winning campaigns across multiple channels. Demonstrated expertise in social media and digital marketing strategy, along with current or recent experience managing a team of at least 3 members, is essential. Experience with BTL and experiential marketing initiatives, proficiency with marketing analytics and social listening tools, and excellent communication, presentation, and stakeholder management skills are also required.
Description
KEY RESPONSIBILITIESCampaign Development & Execution● Conceptualize, develop, and execute integrated brand campaigns combining social, digital, and BTL elements● Lead end-to-end campaign planning from strategy to delivery, ensuring alignment with brand objectives and KPIs● Demonstrate proven expertise in creating campaign-driven solutions with measurable ROI● Translate brand strategies into compelling digital narratives that resonate with target audiencesSocial & Digital Leadership (70% Focus)● Develop and oversee comprehensive social media strategies across all relevant platforms● Lead digital innovation initiatives including content strategy, community management, and social commerce● Manage digital advertising campaigns, optimizing for reach, engagement, and conversion● Drive data-driven decision making using social listening, analytics, and consumer insights● Stay ahead of digital trends and emerging platforms to keep brand experiences fresh and relevantBelow-the-Line & Experiential (30% Focus)● Oversee experiential marketing, events, activations, and other BTL initiatives● Ensure seamless integration between digital and BTL campaigns for maximum impact● Manage partnerships with BTL vendorsTeam Leadership & Development● Build, mentor, and manage a high-performing team of strategists, creatives, and digital specialists● Foster a collaborative, innovative team culture that encourages creative thinking and excellence● Provide coaching, feedback, and professional development opportunities for team members● Ensure efficient workflow management and resource allocationBusiness Development & Pitching● Identify and pursue new business opportunities aligned with team expertise● Lead pitch development with strategic insights and winning campaign ideas● Present campaign strategies and recommendations to internal and external stakeholders● Build strong client relationships and maintain accounts through thought leadershipStrategic Planning & Analytics● Develop comprehensive campaign strategies with clear objectives, target audiences, and success metrics● Monitor campaign performance and generate insights-driven recommendations● Present quarterly business reviews and campaign performance analyses● Leverage media knowledge to optimize budget allocation and channel mixREQUIRED EXPERIENCE & QUALIFICATIONS● Minimum 8-9 years of professional experience in integrated campaign development and execution● Proven track record of leading successful, award-winning campaigns across multiple channels● Demonstrated expertise in social media and digital marketing strategy (depth of knowledge required)● Current or recent experience managing and leading a team (minimum 3+ team members)● Strong understanding of media planning and buying (knowledge is a plus)● Experience with BTL and experiential marketing initiatives● Proficiency with marketing analytics, social listening tools, and campaign measurement platforms● Excellent communication, presentation, and stakeholder management skillsKEY SKILLS & COMPETENCIES● Strategic Thinking: Ability to see the bigger picture and develop winning strategies that differentiate in the market● Campaign Expertise: Deep knowledge of integrated campaign architecture and best practices● Digital Fluency: In-depth understanding of digital ecosystems, emerging technologies, and consumer behavior online● Leadership: Proven ability to inspire, motivate, and develop high-performing teams● Problem-Solving: Strong analytical skills with ability to translate insights into actionable strategies● Creativity & Innovation: Brings fresh, breakthrough ideas and is always exploring new possibilities● Business Acumen: Understands commercial drivers and can align campaigns to business objectives● Collaboration: Strong teamwork spirit, cross-functional collaboration, and partnership mindset● Communication: Clear, compelling presenter who can articulate strategy to diverse audiences