Requirements
Bachelor's degree in marketing, Business Administration, or Digital Media. 6-10+ years of experience in growth or performance marketing with international exposure. Proven track record of driving customer acquisition and revenue growth. Strong expertise in digital marketing platforms, analytics tools, and marketing automation. Experience managing multi-market or global campaigns. MBA or relevant certifications are advantageous.
Description
The Growth Marketing Lead is responsible for driving customer acquisition, engagement, and revenue growth across UAE and international markets through data-driven marketing strategies. The role focuses on scaling digital channels, optimizing performance, and identifying new growth opportunities across the customer lifecycle.Responsibilities & Duties: Growth Strategy & Planning:• Develop and implement growth marketing strategies aligned with business expansion goals across UAE and global markets• Identify new growth opportunities, channels, and market segments• Define and manage the full customer funnel from acquisition to retention Customer Acquisition & Performance Marketing:• Lead paid media strategies across channels including Google, Meta, LinkedIn, programmatic, and af iliates• Optimize campaigns to maximize ROI, conversion rates, and customer acquisition cost (CAC)• Continuously test and scale high-performing channels and campaigns Data Analytics & Optimization:• Analyze marketing data, user behavior, and campaign performance to drive decision-making• Implement A/B testing, conversion rate optimization, and growth experiments• Track KPIs such as CAC, LTV, conversion rates, and churn Digital Channels & Campaign Execution:• Oversee execution across digital channels including SEO, SEM, social media, email, and web• Ensure consistent and localized campaigns for UAE and international audiences• Leverage marketing automation and CRM tools for targeted campaigns Product & Customer Experience:• Collaborate with product and UX teams to improve onboarding, engagement, and retention• Optimize customer journeys and digital touchpoints for better user experience• Use insights to enhance personalization and segmentation strategiesTeam Leadership & Stakeholder Management:• Lead and mentor the growth marketing team• Collaborate with cross-functional teams (sales, product, technology, and regional teams)• Manage external agencies and partners for campaign execution Market Expansion & Localization• Adapt strategies for different international markets and cultural contexts• Conduct market research and competitor analysis• Ensure compliance with regional digital marketing regulations Qualifications Requirements: • Bachelor's degree in marketing, Business Administration, Digital Media, or related ield.• 6–10+ years of experience in growth marketing or performance marketing, including international exposure.• Proven track record of driving measurable growth in customer acquisition and revenue.• Strong expertise in digital marketing platforms, analytics tools, and marketing automation.• Experience managing multi-market or global campaigns.• MBA or relevant certifications (Google, Meta, HubSpot) are an advantage.Key Skills: • Strong expertise in performance marketing and growth strategy across multiple channels. • Advanced analytical and data-driven decision-making skills. • Proiciency in tools such as Google Analytics, CRM systems, and marketing automation platforms. • Experience in A/B testing, conversion rate optimization, and growth experimentation. • Strong leadership, team management, and stakeholder engagement skills. • Ability to manage budgets effectively and optimize marketing spend. • Excellent communication and strategic thinking abilities.